Assistant Manager, Partnership Marketing

BYD (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

BYD Singapore is seeking a results-driven Assistant Manager, Marketing to develop and execute marketing strategies that elevate the brand and support sales goals. The role emphasizes digital marketing, market research, and campaign management.

The ideal candidate will have 3–5 years of marketing experience, strong communication skills, and a passion for electric vehicles and sustainable technology. This position is based in Singapore and requires on-site work.

Qualifications

• Requires a Bachelor’s degree in marketing, business, or communications.
• 3–5 years of marketing experience, preferably in automotive or tech sectors.
• Proven track record in developing and executing marketing campaigns.
• Strong understanding of digital marketing tools including social media, SEO/SEM, and analytics.
• Excellent communication and interpersonal skills; ability to collaborate across teams.
• Creative thinking with attention to detail; passion for EVs and sustainability.

Responsibilities

• Day-to-Day Partner Management: serve as the operational contact for BYD Lifestyle partners.
• Partnership Campaign Execution: coordinate and run partner campaigns and promotions.
• Event & Activation Coordination: assist in planning and on-ground execution of events.
• Contract & Renewal Coordination: manage partner agreements and internal approvals.
• Partner Deliverables Tracking: monitor commitments and update the partnership tracker.
• Content, Reporting & Programme Administration: update landing pages and generate performance reports.

Skills

Partnership management

Campaign execution

Digital marketing

Analytics

Communication

Team collaboration

Education

Bachelor’s degree in marketing/Business/Communications

Tools

Google Analytics

SEO tools

CRM systems

Job description

About Us:

At BYD Singapore, we're driving the future of sustainable transportation with cutting-edge electric vehicles that combine advanced technology, stylish design, and unmatched performance. As a fast-growing company committed to reducing carbon footprints and revolutionizing the automotive industry, we’re looking for a dynamic Marketing Executive to join our team and help accelerate our brand’s growth.

Role Overview:

We are seeking a passionate and results-driven Assistant Manager, Marketing to develop and execute comprehensive marketing strategies that elevate our brand, drive customer engagement, and support our sales goals. This role requires a blend of strategic thinking and hands-on execution, with a strong emphasis on digital marketing, market research, and campaign management.

Roles & Responsibilities:

1. Day-to-Day Partner Management– Serve as the key operational contact for assigned BYD Lifestyle partners, managing enquiries, requests, promotional updates and ongoing relationship requirements.

2. Partnership Campaign Execution– Coordinate and execute partner campaigns, promotions, customer privileges and marketing activities across BYD/DENZA customer touchpoints.

3. Event & Activation Coordination– Support the planning and on-ground execution of partnership events, customer activations, launches and other collaborative marketing activities.

4. Contract & Renewal Coordination– Maintain partnership records and coordinate agreements, renewals, documentation and internal approval processes with Legal, Procurement and other relevant stakeholders.

5. Partner Deliverables Tracking– Monitor agreed deliverables and commitments from both BYD and partners, follow up on outstanding items and maintain an accurate partnership tracker.

6. Content, Reporting & Programme Administration– Coordinate partner information and promotional updates for the BYD Lifestyle landing page and other communication channels, while preparing regular performance reports, partner updates and programme documentation.

Job Requirements:

• Bachelor’s degree in marketing, Business Administration, Communications, or any related field.

• Minimums 3 - 5 years of experience in marketing, preferably within the automotive or technology sectors.

• Proven track record of developing and executing successful marketing campaigns.

• Strong understanding of digital marketing tools and techniques, including social media platforms, SEO/SEM, and analytics.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

• Creative thinking with strong problem-solving abilities and attention to detail.

• Passion for electric vehicles and sustainable technology is highly desirable.