Marketing Executive/BD

Focal Search Pte Ltd; Singapore; On-site; SGD 39,060 - 55,800; Full time

Job summary

A leading marketing firm in Singapore is seeking a Digital Marketing Specialist to plan and execute digital marketing campaigns. You will oversee the company's digital presence, including website and social media management, while creating effective communication strategies to boost brand awareness. The ideal candidate should have a diploma or degree in a related field and at least 2-3 years of marketing experience, particularly in the marine and offshore sector. This role offers flexible working hours and the opportunity to work in a dynamic environment.

Qualifications

• Proficient in communications & market research with a strong interest in the marine & offshore industry.
• Knowledge of marketing and understanding of brands required.
• Experience with SEO, web traffic metrics, and social media platforms essential.

Responsibilities

• Plan and develop digital marketing campaigns and social efforts.
• Oversee corporate website and social media accounts.
• Assist with social media networks development and administration.

Skills

Communication skills

Market research

Digital communication skills

Creative thinking

Education

Diploma/Degree in Mass Communication, Business Administration, Marketing or related discipline

Job description

• For the Company and related Companies, plan, develop, establish, and carry out all digital marketing campaigns and social efforts, including SEO/SEM, email marketing, marketing databases, and pertinent social media channels in accordance with marine marketing operations.
• Oversee the corporate website's digital front end as well as its social media accounts and digital platforms.
• Assist with the development, deployment, and administration of the social media networks.
• Create effective communication plans and content to raise brand awareness.
• Use content creation and design to convey a consistent brand message through all available channels of communication;
• Revising marketing standards and handbooks.
• Perform tasks with professionalism and efficiency, exercising tact, initiative, and confidence in achieving deadlines
• Conduct competitive, industry, and market research for idea development and marketing; help with preparation

Requirements:

• Proficient in communications & market research, great interest in marine & offshore industry.
• Knowledge of marketing and reasonable understanding of brands
• Good digital communication skills (SEO, web traffic metrics and social media platforms)
• Ability to generate new ideas with little if any inspiration.
• Diploma/Degree in Mass Communication, Business Administration, Marketing or related discipline
• Reliable and responsible, committed and has the availability to work flexible hours dependent on requirement
• Preferable min 2-3 years relevant experience in a similar role
• Professional and pleasant personality with good written and verbal communication, interpersonal & organization skills