Marketing Manager

Direct Search Global; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

Direct Search Global is seeking a Marketing Manager to lead and execute strategies for the Marine & Offshore sector. The role focuses on strengthening brand presence, generating commercial opportunities and supporting growth across maritime, offshore and energy sectors.

You will oversee content, digital campaigns, exhibitions and partnerships while working closely with Sales and BD teams to drive qualified leads and revenue.

Qualifications

• Degree in Marketing, Communications, Business or related.
• 5-8 years marketing experience in Marine/Offshore/Oil & Gas/Maritime/Industrial sectors.
• Strong B2B marketing for technical products/services.
• Experience with shipowners/shipyards/energy companies is advantageous.
• Strong content creation, digital marketing and LinkedIn skills.
• Experience organising industry exhibitions, conferences and networking events.
• Commercially minded with sales collaboration.
• Excellent communication and project management.

Responsibilities

• Develop and execute integrated marketing strategies aligned with commercial objectives.
• Manage brand positioning, communications and marketing materials across digital and offline channels.
• Create content for websites, LinkedIn, social media, newsletters, brochures and industry publications.
• Plan and coordinate participation in marine and offshore exhibitions, conferences and events.
• Collaborate with Sales/BD to develop lead-generating campaigns.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Manage digital campaigns including social media, email marketing, website content and SEO.
• Develop case studies, technical articles and customer success stories.
• Manage relationships with external agencies, media partners, event organizers and associations.
• Track marketing performance and provide regular reports to management.

Skills

Content creation

Digital marketing

Social media

LinkedIn

Lead generation

Project management

Stakeholder management

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Marketing Manager - Marine & Offshore

We are seeking an experienced Marketing Manager to lead and execute marketing strategies for a Marine & Offshore company. The role will focus on strengthening the company's brand presence, generating commercial opportunities and supporting business growth across the maritime, offshore and energy sectors.

Key Responsibilities

• Develop and execute integrated marketing strategies aligned with the company's commercial and business development objectives.
• Manage the company's brand positioning, corporate communications and marketing materials across digital and offline channels.
• Develop content for websites, LinkedIn, social media, newsletters, brochures, presentations and industry publications.
• Plan and coordinate participation in marine and offshore exhibitions, conferences, seminars and industry networking events.
• Work closely with the Sales and Business Development teams to develop campaigns that generate qualified leads and support revenue growth.
• Conduct market research and competitor analysis to identify industry trends, customer needs and new market opportunities.
• Manage digital marketing campaigns, including social media, email marketing, website content and search engine optimisation.
• Develop case studies, technical articles, project showcases and customer success stories to strengthen the company's industry credibility.
• Manage relationships with external agencies, media partners, event organisers and industry associations.
• Track marketing performance, lead generation and campaign effectiveness, providing regular reports and recommendations to management.

Requirements

• Degree in Marketing, Communications, Business or a related discipline.
• Minimum 5-8 years of marketing experience, preferably within the Marine, Offshore, Oil & Gas, Maritime, Engineering or Industrial sectors.
• Strong understanding of B2B marketing and the ability to market technical products, equipment or services.
• Experience working with shipowners, ship managers, shipyards, offshore contractors, marine equipment suppliers or energy companies is highly advantageous.
• Strong content creation, digital marketing and social media skills, particularly LinkedIn.
• Experience organising and managing industry exhibitions, conferences and networking events.
• Commercially minded with the ability to work closely with Sales and Business Development teams to generate business opportunities.
• Excellent communication, stakeholder management and project management skills.