Marketing Executive

Calbee Moh Seng Pte. Ltd.; Singapore; On-site; SGD 45,000 - 60,000; Full time

Job summary

Calbee Moh Seng Pte. Ltd. in Singapore is seeking a Marketing Executive to drive brand visibility and sales growth. You will manage social media, create engaging content, and support trade marketing activations in a collaborative, fast-paced environment.

The role requires 1–2 years of experience in social media management and graphic design, with proficiency in Canva and Adobe Photoshop/Illustrator. Diploma or university degree is preferred, and a strong portfolio is a must.

Qualifications

• Diploma or University degree holder with a portfolio of design and social media work.
• 1–2 years of relevant experience in social media management and graphic design.
• Proficiency in Canva and Adobe Photoshop/Illustrator.

Responsibilities

• Manage Social Channels: maintain brand voice and engaged community.
• Ideation & Planning: develop content calendars for posts, stories, reels.
• Content Production: create social media content and digital assets.
• Copywriting: draft copy for captions, promos, and communications.
• Micro-Campaigns: assist planning and execution to drive interaction and awareness.
• Creative Support: produce marketing materials like POS items and banners.
• Campaign Execution: support trade marketing initiatives and events.
• Retail Support: work with Sales to implement materials in-store and at booths.
• Collaborative Support: assist other teams with marketing and design needs.
• Process Coordination: help document campaigns and activities.
• Administrative Support: assist with budget tracking and vendor coordination.

Skills

Social media

Graphic design

Content creation

Copywriting

Education

Diploma or University degree

Tools

Canva

Adobe Photoshop

Illustrator

Job description

About the role

The Marketing Executive is a hands-on role that partners directly with our Marketing Manager to bring our campaigns to life. You will play a key role in driving brand visibility and sales growth by managing our social media presence, creating engaging visual content, and supporting our trade marketing activations. This role is perfect for a creative and motivated individual who enjoys working in a collaborative, fast-paced environment where no two days are the same.

Key responsibilities

Social Media & Content Management

• Manage Social Channels: Oversee our social media accounts, ensuring our brand voice remains consistent and our community stays engaged.


• Ideation & Planning: Proactively brainstorm creative ideas and develop content calendars for social media posts, stories, and reels.


• Content Production: Produce engaging social media content and digital assets using Canva and Adobe Photoshop/Illustrator.


• Copywriting: Draft clear, compelling copy for social media captions, promotional materials, and marketing communications.


• Micro-Campaigns: Assist in the planning and execution of targeted micro-campaigns designed to drive customer interaction and awareness.

Design & Trade Marketing Support

• Creative Support: Create and adapt on-brand marketing materials, including Point-of-Sale (POS) items like shelf-talkers, wobblers, standees, and e-commerce banners.


• Campaign Execution: Assist the team in executing trade marketing initiatives, such as brand collaborations, GWP activations, and promotional events.


• Retail Support: Collaborate with the Sales team to ensure our marketing materials are well-executed in-store, including support for sampling booths and roadshows.

Team Collaboration & Operations

• Collaborative Support: Act as a helpful bridge across departments; providing marketing and design support to Sales, Product, or other teams as needed to help project goals.


• Process Coordination: Assist in ensuring that campaigns and promotional activities are properly documented and follow internal processes.


• Administrative Support: Help with marketing budget tracking, vendor coordination, and gathering basic market or competitor information.

Requirements

• Education & Portfolio: Diploma or University degree holder. Please share a portfolio that demonstrates your design and social media work.


• Experience: 1–2 years of relevant experience in social media management and graphic design. Experience in F&B or FMCG is a plus, but we are open to talent with the right creative mindset.


• Technical Design Skills: Proficiency in Canva and working knowledge of Adobe Photoshop/Illustrator.


• Digital Fluency: Strong understanding of social media platforms, an eye for current digital trends, and good content writing skills.


• Our Culture: We value team players who are responsible and accountable for their work. We are a small team that believes in helping one another out to reach our goals—so we are looking for someone who is positive, enjoys taking initiative, and is always open to learning new things.