Marketing Executive

Indexyncindexync.com; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Indexyncindexync.com is seeking a hands‑on Social Media & Performance Marketing role to own and grow our organic and paid presence in Singapore and SEA. You will create content, run campaigns, and build a nurture pipeline while collaborating closely with the founders to shape growth strategy and execution.

You will design and optimise campaigns on Meta and TikTok, craft campus‑level content, analyse data, and iterate quickly to improve signups and conversions.

Qualifications

• Hands-on experience in social media marketing and/or performance marketing.
• Proven experience running paid campaigns on Meta Ads Manager and TikTok Ads Manager, with audience building and conversion optimisation.

Responsibilities

• Own end-to-end content creation for Instagram and TikTok, including ideation, scripting, filming, editing and publishing.
• Plan, set up and manage paid campaigns on Meta and TikTok Ads Managers targeting Singapore and SEA marketplace sellers.
• Monitor and report on key metrics across organic and paid channels weekly; optimize for CAC and ROI.
• Build and manage a conversion pipeline to convert free users into paying customers.

Skills

Social media marketing

Performance marketing

Content creation

Analytics

Ownership

Tools

CapCut

Canva

Meta Business Suite

TikTok Creator tools

Meta Ads Manager

TikTok Ads Manager

Google Analytics

Job description

Role Description

You will own Indexync’s organic social media presence and paid advertising function. This is a hands‑on, high‑ownership role where you will be creating content, running campaigns, building a free‑to‑paid nurture pipeline and analysing performance to iterate fast.
You will work closely with the founders with real visibility into company strategy, growth decisions and have a real voice in shaping how we grow.

Key Responsibilities

1. Social Media Content Creation & Management

• Own end-to-end content creation for Instagram and TikTok including ideation, scripting, filming, editing and publishing
• Manage content calendars, scheduling and community engagement across both platforms
• Develop platform-native short‑form video content that resonates with marketplace sellers and small business owners
• Repurpose content across formats to maximise reach and maintain a consistent brand voice
• Monitor trends, test hooks and content formats, and iterate based on performance data

Tools: CapCut, Canva, Meta Business Suite, TikTok Creator tools

2. Paid Social Advertising

• Plan, set up and manage paid campaigns on Meta Ads Manager and TikTok Ads Manager targeting Singapore and SEA marketplace sellers
• Build audience segments, test ad creatives and optimise campaigns for user signups and cost per acquisition
• Ensure alignment between ad creatives and landing page experience to reduce bounce and improve conversion
• Scale ad spend thoughtfully based on performance data and campaign results

Tools: Meta Ads Manager, TikTok Ads Manager, Google Analytics

3. Performance Tracking & Reporting

• Monitor and report on key metrics across organic social and paid channels on a weekly basis
• Use data to make informed decisions on content strategy and ad spend allocation
• Maintain a clear view of cost per acquisition, conversion rates and channel ROI

Tools: Meta Ads reporting, TikTok Ads reporting, Google Analytics

4. Conversion & Nurture

• Build and manage a systematic conversion pipeline for free users to convert them into paying customers
• Work with founders to identify conversion drop‑off points and test messaging that addresses them

What We're Looking For

• Hands‑on experience in social media marketing and/or performance marketing
• Proven experience running paid campaigns on Meta Ads Manager, audience building, A/B testing and conversion optimisation, not just boosting posts
• Strong content creation ability - comfortable scripting, filming and editing short‑form video for Instagram and TikTok
• Analytical mindset - you read performance data and adjust strategy accordingly
• Self‑starter who can work with minimal direction and take full ownership of outcomes
• Bonus: experience marketing to ecommerce sellers, SMEs or marketplace platforms in Singapore or SEA

Why Indexync?

• You are not inheriting someone else's playbook, you are building it. That kind of ownership is rare and career-defining.
• No layers, no bureaucracy. Your ideas get heard, decisions get made fast, and your work is quantifiable and you will see the direct impact of what you do within days, not quarters.
• You will work directly with founders and have full visibility into company strategy, growth targets and product direction. Most executives at large companies never get that exposure.
• You will wear multiple hats across content, paid ads and conversion - building a skill set that makes you exceptionally well‑rounded and highly valuable in the market.
• Competitive salary and potential equity package commensurate with experience and impact.