Role Description
You will own Indexync’s organic social media presence and paid advertising function. This is a hands-on, high-ownership role where you will be creating content, running campaigns, building a free-to-paid nurture pipeline and analysing performance to iterate fast.
You will work closely with the founders with real visibility into company strategy, growth decisions and have a real voice in shaping how we grow.
Key Responsibilities
1. Social Media Content Creation & Management
- Own end-to-end content creation for Instagram and TikTok including ideation, scripting, filming, editing and publishing
- Manage content calendars, scheduling and community engagement across both platforms
- Develop platform-native short-form video content that resonates with marketplace sellers and small business owners
- Repurpose content across formats to maximise reach and maintain a consistent brand voice
- Monitor trends, test hooks and content formats, and iterate based on performance data
Tools: CapCut, Canva, Meta Business Suite, TikTok Creator tools
2. Performance Tracking & Reporting
- Monitor and report on key metrics across organic social and paid channels on a weekly basis
- Use data to make informed decisions on content strategy and ad spend allocation
- Maintain a clear view of cost per acquisition, conversion rates and channel ROI
Tools: Meta Ads reporting, TikTok Ads reporting, Google Analytics
What We're Looking For
- Hands-on experience in social media marketing and/or performance marketing
- Strong content creation ability - comfortable scripting, filming and editing short-form video for Instagram and TikTok
- Analytical mindset - you read performance data and adjust strategy accordingly
- Self-starter who can work with minimal direction and take full ownership of outcomes
- Bonus: experience marketing to ecommerce sellers, SMEs or marketplace platforms in Singapore or SEA
Why Indexync?
- No layers, no bureaucracy. Your ideas get heard, decisions get made fast, and your work is quantifiable and you will see the direct impact of what you do within days, not quarters.
- You will work directly with founders and have full visibility into company strategy, growth targets and product direction.
- You will wear multiple hats across content, paid ads and conversion - building a skill set that makes you exceptionally well-rounded and highly valuable in the market.