Marketing Executive

KEYENCE CORPORATION; Singapore; On-site; SGD 42,000 - 51,000; Full time

Job summary

KEYENCE CORPORATION in Singapore seeks Marketing Executive / Senior Executive to drive lead generation and lead integrated marketing initiatives across B2B channels, using Microsoft tools, SAP, and Keyence software to guide and execute campaigns.

You will lead the marketing team, plan promotions, and collaborate with sales to translate market insights into targeted actions, with strong Excel skills and English communication.

Qualifications

• 3–6 years of professional marketing experience in B2B.
• Proven lead generation, campaign execution, and marketing initiatives.
• Excel proficiency; Power BI / Tableau / Power Automate is a plus.
• Strong command of English; comfortable engaging prospects and customers directly by phone, email, and in person.
• Demonstrated leadership potential to guide priorities and actions.
• Proactive in proposing ideas for sales performance improvement.
• Curious to investigate the reasons behind outcomes and the ''why'' behind actions.
• Meticulous and detail-oriented with a results-driven mindset.

Responsibilities

• Execute integrated marketing activities aligned to lead generation and growth.
• Identify and research new and existing market potential across industries.
• Refine in-house CRM data and maintain data integrity.
• Support sales team with reports and analysis to reveal unseen sales potential.
• Provide customer support and deliver solutions from insights and data.

Skills

Excel

Power BI

Tableau

Power Automate

English communication

Lead generation

Campaign execution

Leadership potential

Tools

SAP

CRM system

Keyence software

Job description

• Job Title: Marketing Executive / Senior Executive
• Terms: Permanent
• Salary: $3800 to $4600

Job Summary

• Opportunity: A chance to make a measurable impact by driving lead generation and marketing initiatives that increase company performance.
• Role: Combine lead-generation expertise and marketing leadership to build targeted marketing and sales actions, using Microsoft, SAP, and Keyence software to guide and execute those initiatives.
• Objective: Drive lead generation and marketing initiatives that translate into targeted sales actions, guided by market insights and sales direction.
• Marketing scope: Lead integrated B2B marketing activities — promotional planning, lead generation, and sales enablement — and guide the marketing team toward measurable growth.

Job Description

• Execution of Marketing Activities
• Plan: based on leveraged result generation, efficiency and impact
• Do: ensure accurate and smooth implementation and information arrangement
• Check: focus on the eventual numeric result and judge objectively
• Action: extract the improvement core from mixed factors, and shape up for the next
• Identification and Research on New & Existing Market Potential
• Selectively investigate industries that align with our future sales share (e.g. Research Institutions, Robotics, Biomedical, Electric Vehicle)
• Refining In-house Database (CRM System)
• Maintain integrity of the database
• Explore methods to grow the customer base in the system
• Customer Support Function
• Extract customer needs through direct communication (phone, email, visits)
• Provide required and additional solutions from limited information
• Support to Sales Team
• Generate reports and conduct analysis to reveal unseen sales potential
• Assist sales administrative work

Requirements

• Skills:
• Proficient in Excel; familiarity with Power BI, Tableau, or Power Automate is a plus.
• Strong command of English, comfortable engaging prospects and customers directly by phone, email, and in person.
• 3-6 years professional marketing experience (B2B preferred).
• Proven experience in lead generation, campaign execution, and marketing initiatives.
• Demonstrated leadership potential: able to set direction, guide sales priorities and actions, and drive execution.
• Proactive in proposing ideas for sales performance improvement
• Curious to investigate the reasons behind any outcomes
• Purpose-driven mindset, always questioning the 'why' behind actions
• High hospitality standards, akin to a first-class hotel, understanding and anticipating others' needs
• Ready to take immediate action
• Meticulous and likes to double-check completed assignments, committed to thoroughness in achieving decided objectives
• Results-driven, well-organized, and attentive to detail

What We Offer

• Culture: Empowerment within the scope of data performance, flat hierarchy, respect for frontliners' opinions, teamwork in problem-solving
• Environment: A hardworking and talented team, a company where diligent and steady performers thrive, rational and grounded in reason