Assistant Marketing Manager

PBA Group; Singapore; On-site; SGD 55,000 - 85,000; Full time

Job summary

PBA Group is seeking an Assistant Marketing Manager to develop and execute marketing strategies that boost brand awareness, generate qualified leads, and support sales growth. You will oversee digital marketing, content creation, branding, events, advertising, PR, and market research while aligning initiatives with business objectives.

You will collaborate with sales, operations, and management teams to deliver measurable results, manage budgets, and mentor junior staff where applicable.

Qualifications

• Bachelor's degree in marketing or related field.
• 5 years of marketing experience with at least 2 years in a managerial role.
• Experience in B2B marketing and technology sectors is an advantage.
• Professional certifications are a plus.
• Proven track record of developing and executing campaigns.

Responsibilities

• Develop and implement annual marketing plans.
• Lead digital campaigns across channels and measure ROI.
• Coordinate branding, content, and events.
• Collaborate with sales and operations to align marketing with business goals.
• Manage marketing budget and vendor relationships.

Skills

Digital marketing

SEO

SEM

Content marketing

Social media

Analytical

Leadership

Brand management

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

Google Analytics

Canva

Adobe Creative Suite

CRM systems

MS Office

Job description

Job Summary

The Assistant Marketing Manageris responsible fordeveloping and executingthe company's marketingstrategies to increasebrand awareness, generatequalified leads, supportsales growth, andstrengthen customer relationships. The role overseesall marketing activities, including digital marketing, content creation, branding, events, advertising, publicrelations, and marketresearch.

The Assistant Marketing Managerwill work closelywith the sales, operations, and managementteams to ensuremarketing initiativesalign with thecompany's business objectivesand deliver measurableresults.

Job Responsibilities

Marketing Strategy

• Develop and implementannual marketing plansaligned with businessobjectives.

• Create strategies toincrease brand awareness, market share, andrevenue.

• Identify new marketopportunities and customersegments.

• Monitor industrytrends, competitor activities, and customer insights.

Digital Marketing

• Manage the company'swebsite and ensurecontent iscurrent and optimized.

• Plan and executedigital marketing campaignsacross search engines, email, and socialmedia.

• Improve website traffic, lead generation, andonline engagement.

• Monitor campaign performanceusing analytics andrecommend improvements.

Brand Management

• Maintain andstrengthen the company'sbrand identity.

• Ensure consistent brandingacross all marketingmaterials and communications.

• Develop corporate presentations, brochures, product literature, and promotional materials.

Lead Generation

• Work closely withthe sales teamto develop marketingcampaigns that generatequalified sales leads.

• Support productlaunches and promotionalactivities.

• Develop customer engagementand retention programs.

Content & Communications

• Create marketing contentfor websites,newsletters, social media, case studies, andpress releases.

• Coordinate internal andexternal communications.

• Manage the company'smarketing calendar.

Events & Exhibitions

• Plan and coordinatetrade shows, exhibitions, seminars, webinars, andcustomer events.

• Manage event budgets, logistics, and post-event evaluations.

• Represent the companyat industry eventswhen required.

Market Research

• Conduct market researchto identify customerneeds and markettrends.

• Analyze campaign performance, customerbehavior, and competitoractivities.

• Prepare regular marketingreports and recommendationsfor management.

Budget Management

• Develop and managethe annual marketingbudget.

• Monitor marketingexpenditures and ensurecost-effective useof resources.

• Evaluate return oninvestment (ROI) formarketing initiatives.

Team Leadership

• Lead and mentorthe marketing teamwhere applicable.

• Coordinate with externalagencies, designers, printers, and media partners.

• Foster collaboration betweenmarketing, sales, andother departments.

• Any other duties as assigned by the supervisor

Job Requirements

Qualifications

• Bachelor's Degree inMarketing, Business Administration, Communications, or arelated field.

• Professionalmarketing certificationsare an advantage.

• Minimum 5 yearsof marketing experience, with at least2 years ina managerial role.

• Proven experience indeveloping and executingsuccessful marketing campaigns.

• Experience in B2Bmarketing is preferred.

• Experience in technology, ERP software, manufacturing, or industrial sectorsis an advantage.

Skills and Competencies

• Digital marketing platforms

• Search Engine Optimization(SEO)

• Search Engine Marketing(SEM)

• Google Analytics

• Email marketing platforms

• Social media managementtools

• CRM systems

• Microsoft Office Suite

• Graphic designtools (e.g., Canva or AdobeCreative Suite) arean advantage

• Strategic thinking andplanning

• Strong leadership andpeople management

• Excellent communicationand presentation skills

• Creative problem-solving

• Project management

• Analytical and data-driven decision-making

• Budget management

• Customer-focused mindset

• Strong organizational andtime management skills

• Ability to managemultiple projects simultaneously

• Brand awareness andmarketvisibility

• Marketing-qualified leads(MQLs) generated

• Lead conversion rate

• Websitetraffic and userengagement

• Social media growthand engagement

• Campaign return oninvestment (ROI)

• Customer acquisition cost(CAC)

• Customer retentionand engagement

• Marketing budget adherence

• Overall contribution torevenue growth