Marketing Director

RAPID SCAFFOLDING ENGINEERING PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

RAPID SCAFFOLDING ENGINEERING PTE. LTD. seeks a marketing leader to develop and implement the company’s overall marketing strategy and annual plan. You will drive brand positioning, awareness, and corporate communications, while planning, executing, and monitoring both online and offline campaigns.

You will manage digital channels including social media, website, SEO/SEM, email marketing, and paid advertising, leveraging analytics to optimize performance and ROI.

Qualifications

• Proven experience in developing and executing marketing strategies.
• Strong knowledge of digital marketing, branding, content marketing and analytics.

Responsibilities

• Develop and implement the company's overall marketing strategy and annual marketing plan.
• Lead brand positioning, brand awareness, and corporate communications.
• Plan, execute, and monitor online and offline marketing campaigns.
• Manage digital marketing channels including social media, website, SEO/SEM, email marketing, and paid advertising.

Skills

Marketing strategy

Brand positioning

Digital marketing

Content marketing

SEO/SEM

Social media

Marketing analytics

Tools

Google Analytics

SEO tools

CRM platforms

Job description

Develop and implement the company's overall marketing strategy and annual marketing plan.

Lead brand positioning, brand awareness, and corporate communications.

Plan, execute, and monitor online and offline marketing campaigns.

Manage digital marketing channels, including social media, website, SEO/SEM, email marketing, and paid advertising.

Proven experience in developing and executing successful marketing strategies.

Strong knowledge of digital marketing, branding, content marketing, SEO/SEM, social media, and marketing analytics.