Marketing Manager

DINGFENG ENGINEERING PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

DINGFENG ENGINEERING PTE. LTD. in Singapore is seeking a Marketing Manager to plan, lead, and measure campaigns that build brand awareness and drive sales. You will manage budgets and coordinate with sales and product teams to achieve growth goals.

The role requires 3–6 years of hands-on marketing and project leadership, strong analytical skills with experience in CRM, SEO, social media, and web analytics, and the ability to guide internal staff or external partners.

Qualifications

• Bachelor's degree in marketing, business, or communications.
• 3–6 years of hands-on marketing and project leadership.
• Proficiency with CRM systems, SEO, social media, and web analytics.
• Strong strategic thinking, clear communication, and leadership capabilities.

Responsibilities

• Strategy & Planning: Design marketing campaigns and set long-term brand positioning.
• Team Leadership: Direct and coach marketing staff or external vendor partners.
• Budget Management: Allocate funds across channels and maximize return on investment.
• Data Analysis: Track campaign metrics and adjust strategies using analytics tools.
• Cross-Functional Work: Align go-to-market plans with sales and product teams.

Skills

Strategic thinking

Leadership

Clear communication

Data-driven marketing

Education

Bachelor's degree in marketing, business, or communications

Tools

CRM systems

SEO

Social media

Web analytics

Job description

A marketing manager plans, leads, and measures campaigns to build brand awareness and drive sales. They manage budgets, oversee teams or agency partners, analyze market data, and work with sales and product departments to hit business growth goals.

Key Responsibilities

• Strategy & Planning: Design marketing campaigns and set long-term brand positioning.
• Team Leadership: Direct and coach marketing staff or external vendor partners.
• Budget Management: Allocate funds across channels and maximize return on investment.
• Data Analysis: Track campaign metrics and adjust strategies using analytics tools.
• Cross-Functional Work: Align go-to-market plans with sales and product teams.

Required Skills & Qualifications

• Education: Bachelor's degree in marketing, business, or communications.
• Experience: 3 to 6 years of hands-on marketing and project leadership.
• Technical Skills: Proficiency with CRM systems, SEO, social media, and web analytics (like Google Analytics).
• Core Competencies: Strong strategic thinking, clear communication, and leadership capabilities