Marketing Communications Manager, Digital SME Growth

IMD Info-communications Media Development Authority; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

IMD Info-communications Media Development Authority is seeking a proactive marketing/content professional for SMEs Go Digital (SMEGD). You will develop and curate engaging content, establish partnerships with media publishers, and manage newsletters to promote SME digitalisation across platforms.

The role requires 3+ years in content and digital marketing, strong writing and presentation skills, and the ability to work in a dynamic, fast-paced environment within the Marketing Communications

Qualifications

• Background in Mass Communications, Marketing, Business Administration or equivalent.
• Minimum 3 years in content development/creation and/or digital marketing.
• Strong individual contributor and team player.
• Adaptable to changes in a fast-paced, dynamic environment.
• Good written and spoken communication and presentation skills.
• Experience managing 3rd party agencies/vendors.
• B2B marketing experience is advantageous.
• Only shortlisted candidates will be notified.

Responsibilities

• Ensure coherence of SMEGD messaging and narratives by maintaining a steady stream of success stories and engagement content.
• Source suitable SME profiles for features and coordinate with media publishers to showcase digitalisation outcomes.
• Execute strategic content partnerships with media publishers to promote SMEGD initiatives and expand reach.
• Develop and manage the SMEGD monthly newsletter, including content curation and sourcing, and monitor click-through rates and the email database.
• Oversee publication of content across the IMDA website and SMEGD platforms, ensuring consistent messaging and brand alignment.
• Support the SMEGD team in marketing and communications, develop marketing messages and plans, amplify content to engage SMEs, ensure coherence across materials.
• Implement and execute outreach events such as SMEs Go Digital Day exhibition.
• Manage procurement, budgets, and measure the effectiveness of content and channels used.

Skills

Mass Communications

Marketing

Business Administration

Content Creation

Digital Marketing

Team Player

Communication Skills

Agency Management

B2B Marketing

Adaptability

Education

Bachelor's degree in Marketing / Communications / Business Administration

Job description

IMD Info-communications Media Development Authority is seeking a proactive marketing/content professional for SMEs Go Digital (SMEGD). You will develop and curate engaging content, establish partnerships with media publishers, and manage newsletters to promote SME digitalisation across platforms.

The role requires 3+ years in content and digital marketing, strong writing and presentation skills, and the ability to work in a dynamic, fast-paced environment within the Marketing Communications