Marketing Manager (Contract)

brunel international south east asia pte. ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Brunel International South East Asia Pte Ltd seeks a commercially minded marketing leader to head the Club's marketing function during a period of transformation. Reporting to the General Manager, you will balance strategic leadership with hands-on execution, guiding the Marketing Executive and coordinating external agencies.

You will drive an integrated marketing strategy and oversee rebranding, digital presence, CRM initiatives and data-driven campaigns to boost member engagement and

Qualifications

• Degree in Marketing, Communications, Business or a related field.
• Proven track record delivering integrated, multi‑channel campaigns.
• Experience managing creative agencies and external suppliers.
• Background in hospitality, lifestyle, sports, leisure or membership organisations is an advantage.
• Experience with Mailchimp or similar email platforms is highly desirable.

Responsibilities

• Lead the Club's integrated marketing strategy and campaigns to drive member acquisition, retention, participation and commercial performance.
• Oversee rebranding programme rollout across digital platforms, signage, collateral and member communications.
• Own the Club's website and digital channels, including SEO, SEM, content calendar and analytics.
• Represent marketing in CRM implementation and member communication journeys.
• Champion AI adoption to improve content creation, planning and analytics.
• Manage in‑house and external creative output and support sponsorship activation and events.
• Track campaign effectiveness and deliver regular insight reports.

Skills

Marketing strategy

Brand management

Digital marketing

CRM automation

Agency management

Content creation

SEO/SEM

Email marketing

Education

Marketing degree

Communications degree

Business degree

Tools

Mailchimp

Job description

About the Club

Our client is seeking a commercially minded, creative marketing professional to lead the Club's marketing function during a period of transformation. Reporting to the General Manager, you will balance strategic leadership with hands‑on execution, managing the Marketing Executive and overseeing external agencies and suppliers.

Key Responsibilities

• Strategy and Brand. Lead the Club's integrated marketing strategy and campaigns to drive member acquisition, retention, participation and commercial performance, while maintaining a consistent brand identity, tone of voice and visual standard across all touchpoints.
• Rebranding. Serve as internal marketing lead for the rebranding programme, working with the appointed agency and internal stakeholders to roll out the new identity across digital platforms, signage, collateral and member communications.
• Digital, Social and Content. Own the Club's website and digital channels, including SEO, SEM, conversion optimisation and performance tracking through Google Analytics. Develop the social media strategy and content calendar, with a focus on storytelling and video, and oversee photography, videography and copywriting.
• CRM and Marketing Automation. Represent marketing in the implementation of the new CRM and Club Management System, shaping member communication journeys, automation and personalised, data‑driven engagement. Plan and deliver segmented email campaigns.
• AI and Innovation. Champion the adoption of AI across the marketing function to improve content creation, campaign planning, analytics and productivity.
• Creative and Partnerships. Manage in‑house and external creative output to a consistently high standard. Support sponsorship activation, commercial partnerships and marketing for events, sports programmes, dining and membership initiatives.
• Analytics and Reporting. Track campaign effectiveness and marketing ROI, deliver regular insight reports, and conduct market and competitor research.

Requirements

• Degree in Marketing, Communications, Business or a related field
• At least five years' experience in a marketing management role
• Proven track record delivering integrated, multi‑channel campaigns
• Experience managing creative agencies and external suppliers
• Background in hospitality, lifestyle, sports, leisure or membership organisations is an advantage
• Experience with Mailchimp or similar email platforms is highly desirable

About You

You are a strategic thinker who is happy to roll up your sleeves. You bring creativity, strong attention to detail and excellent project management skills, along with a genuine enthusiasm for digital marketing, branding, AI and emerging marketing technology.

(Brunel International South East Asia Pte Ltd, Registration Number: 199603098R | Company License Number : 16S8067 | Eve Ng EAP Registration Number R2198025.)