Manager/Senior Manager, Marketing

Constellar Group Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Constellar Group Pte Ltd is seeking a Manager/Senior Manager, Marketing to drive integrated marketing, brand leadership and corporate communications for Singapore EXPO. You will shape demand generation, strengthen stakeholder engagement and support the sales pipeline across B2B and B2C audiences.

Working with senior stakeholders and external agencies, you will lead campaigns across paid, owned and earned channels, manage budgets, and guide messaging to reinforce Singapore EXPO's position as the

Qualifications

• Degree in Marketing, Communications, Business or a related discipline.
• Minimum 8 years in integrated marketing, brand marketing, corporate comms or PR.
• Experience leading integrated marketing campaigns across digital and offline channels.
• Exposure to B2B marketing, lead generation or demand generation is advantageous.
• Excellent copywriting, storytelling and stakeholder management skills.
• Strong project management abilities and data-driven decision making.

Responsibilities

• Lead development of annual integrated marketing plans and drive brand positioning.
• Oversee venue campaigns, events, sustainability initiatives and seasonal campaigns.
• Guide messaging and creative direction across paid, owned and earned channels.
• Manage budgets, timelines, and performance reporting for campaigns.
• Lead corporate communications and PR strategies with media and stakeholders.
• Drive content strategy across website, social, emails, and collateral.
• Collaborate with Sales, Partnerships, Operations and leadership to deliver integrated campaigns.
• Support partnerships and external agencies to raise brand visibility.

Skills

Integrated marketing

Brand marketing

Public relations

Corporate communications

Storytelling

Demand generation

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Job description

We are looking for a Manager/Senior Manager, Marketing who is a strategic commercial marketer, brand leader, corporate communications specialist and storyteller. The role will lead integrated marketing, brand marketing, public relations, corporate communications to drive demand generation, strengthen stakeholder engagement, support the sales pipeline and reinforce Singapore EXPO's position as the venue of choice for event organisers, concert promoters, corporate clients, industry partners and visitors.

Working closely with senior stakeholders, the wider Commercial Team and external agencies, you will support the direction for integrated marketing and communications initiatives that deliver measurable business outcomes while enhancing Singapore EXPO's brand reputation across both B2B and B2C audiences.

Brand, Integrated Marketing & Strategic Planning

• Support the development of annual integrated marketing plans that strengthen Singapore EXPO's brand positioning and support commercial priorities.
• Oversee key marketing portfolios, including venue campaigns, concerts and live entertainment, sustainability initiatives and selected seasonal or thematic campaigns.
• Guide campaign messaging, creative direction and marketing plans across paid, owned and earned channels.
• Manage campaign budgets, resource planning, timelines, governance and performance reporting.

Corporate Communications & Public Relations

• Lead corporate communications and PR_ strategies that strengthen Singapore EXPO's reputation with media, industry stakeholders, partners and the wider public.
• Develop key messages, press materials, executive communications, media responses, FAQs and issues-management statements.
• Build and manage relationships with media, PR_ agencies, government-linked stakeholders, industry associations and strategic partners.
• Support reputation management, crisis communications and corporate narrative alignment across internal and external touchpoints.

Content & Digital Marketing

• Support Singapore EXPO's content strategy and editorial calendar across website, social media, eDMs and corporate communications channels.
• Review and guide compelling long- and short-form content including website copy, articles, case studies, brochures, factsheets, sales collateral, presentations and digital campaigns.
• Drive collaboration with designers, photographers, videographers, agencies and content creators to produce high-quality marketing and communications assets.
• Manage influencer, key opinion leader, media and content partnership initiatives.
• Support Singapore EXPO's sustainability communications portfolio, including messaging framework, award submissions and external storytelling.

B2B Lead Generation & Commercial Marketing

• Lead the planning and execution of B2B demand generation campaigns that contribute to sales pipeline growth across corporate events, exhibitions, meetings and venue hire.
• Partner with Sales leaders to shape tactical campaigns and targeted industry initiatives that generate qualified leads.
• Support international trade shows, industry events and business development activities through strategic marketing collateral, campaign planning and promotional content.

Digital Channels & Performance

• Support the optimisation of digital marketing channels including social media, website, SEO, SEM and email marketing.
• Collaborate closely with the Digital Marketing Manager to define and track key marketing KPIs, including campaign ROI, website traffic, lead quality, database growth, engagement and marketing contribution to pipeline.

Partnerships & Stakeholder Management

• Identify, develop and oversee strategic marketing and communications partnerships that enhance visitor experience, brand visibility and commercial opportunities.
• Collaborate with tenants, organisers, sponsors, media partners and external partners on joint marketing and communications initiatives to drive incremental footfall and reputation outcomes.
• Build strong working relationships with internal stakeholders including Sales, Commercial Partnerships, Operations and leadership teams to deliver integrated campaigns and aligned communications.
• Manage external agencies, partners, vendors and production partners where required.
• Ensure brand, messaging and corporate narrative consistency across all marketing and communications touchpoints.
• Provide guidance to team members, agencies and cross-functional stakeholders to raise the quality and impact of marketing and communications delivery.
• Support other marketing, communications and commercial initiatives as assigned.

Qualification

• Degree in Marketing, Communications, Business or a related discipline.
• At least 8 years of experience in integrated marketing, brand marketing, corporate communications, public relations, digital marketing or commercial marketing, with proven experience leading campaigns or workstreams.
• Experience planning and executing integrated marketing campaigns across digital and offline channels.
• Exposure to B2B marketing, lead generation or demand generation campaigns would be highly advantageous.
• Excellent copywriting, storytelling, stakeholder management, media relations and communication skills.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Comfortable working with marketing analytics and campaign performance metrics.
• A proactive, commercially minded leader who enjoys collaborating across teams and translating marketing, communications and PR_ initiatives into measurable business and reputation outcomes.