Marketing and Communications Manager

CANADIAN INTERNATIONAL SCHOOL PTE LTD; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Canadian International School (CIS) Singapore is seeking a Marketing and Communications Manager who will drive CIS’s marketing and communications strategies to build brand awareness and position the organisation effectively.

Reporting to the Director of Communications, Marketing and Admissions, you will lead the marketing and communications teams, oversee campaigns, manage budgets, and ensure timely delivery of initiatives across channels, events, and publications.

Qualifications

• Bachelor’s Degree in Communications, Marketing or equivalent.
• Minimum 7 years’ experience in communications and marketing.
• Experience with content, SEO, digital and paid media.
• Proven ability to lead campaigns and strategic plans.
• Excellent written English and strong writing skills.
• Strong interpersonal, presentation and communication skills.
• Excellent organisational skills and deadline-driven.
• Experience in the international school sector is advantageous.

Responsibilities

• Lead marketing and communications strategies to build brand awareness.
• Oversee marketing and communications teams and ensure timely delivery.
• Manage marketing budget, ROI, and campaigns end-to-end.
• Coordinate CIS events, publications, and content planning.
• Develop alumni relations and promote CIS achievements.
• Oversee CRM marketing components and vendor relationships.
• Prepare marketing metrics reports and channel performance analyses.
• Develop and manage external press releases when needed.

Skills

Strategic marketing

Team leadership

Content marketing

SEO & digital marketing

Written English communication

ROI analysis

Stakeholder management

Communication strategy

Education

Bachelor’s Degree in Communications or Marketing

Tools

CRM systems

SEO tools

Content management systems

Job description

Key accountability (Main purpose of this job):
Reporting to the Director of Communications, Marketing and Admissions, the Marketing and Communications Manager will play a key role in creating and driving CIS’s marketing and communication strategies to build brand awareness and positioning, effectively describe and promote the organisation and its services, support, develop and implement internal and external corporate communications, and understand the target mark in order to drive lead acquisition.

Leading both the marketing and communication teams, this role will oversee the effective and timely execution of all strategic marketing and communication initiatives and ensure projects are delivered on time and on budget.

Responsibilities (Key areas of Responsibilities):

• Contribute to the overall marketing and communications strategies, and business plans, while ensuring compliance with EduTrust requirements
• Oversee and guide the team on all marketing and communications matters
• Manage the marketing budget, including expenditure and ROI
• Develop and manage the end-to-end process of marketing campaigns and CIS’s major events across all channels
• Create and manage release dates for recurring publications, and manage the annual content planner
• Manage all internal newsletters, advisories, communications and projects, ensuring content is on brand, publication-ready, and meeting deadlines
• Prepare routine reporting on marketing metrics, goals/successes, demand for CIS’s services and features, competitors’ market analysis, communications/channel performance, inclusive of recommendations for improvement and/or new channels and frameworks
• Manage the service level and quality of marketing agencies
• Manage surveys and prepare the related analysis, reporting and recommendations
• Create and distribute press releases when necessary.
• Develop existing referral, partner sites or lists
• Oversee the production of all marketing videos
• Oversee all marketing components of the CRM system
• Develop an alumni relations communications programme in order to promote the achievement and successes of prior CIS alumni to parents and the public

Requirements:

• Bachelor’s Degree in Communications, Marketing or equivalent
• Minimum 7 years’ experience as a Communications and Marketing professional
• Experience with marketing including content, SEO, digital and paid media
• Demonstrated ability in developing and driving marketing and communications campaigns and strategic plans
• Excelled communication skills and creative writing skills with a proven track record of strong written English
• Demonstrated ability in creating targeted content that generates measurable ROI
• Excellent interpersonal, presentation and communication skills
• Excellent organisational skills with the ability to meet deadlines with minimal supervision
• Ability to quickly adapt to change
• Experience in the international school sector, either as a parent, educator or communications professional, will be beneficial