Intern - Digital Marketing Executive

AT-SUNRICE GLOBALCHEF ACADEMY PTE. LTD.; Singapore; On-site; SGD 36,000 - 58,000; Full time

Job summary

AT-SUNRICE GLOBALCHEF ACADEMY PTE. LTD. is seeking a Digital Marketing Executive to oversee the academy's marketing collaterals and guide departments in campaigns, recruitment and outreach.

The role plans, implements and monitors digital marketing campaigns across networks and coordinates with agencies and internal teams to create compelling content and events. You will design creatives, manage social media, analyse campaign results and provide setup support for recruitment events, while staying

Qualifications

• Diploma or degree in Marketing, Marketing Communications or equivalent.
• At least 2 years of marketing and communications experience, preferably in education.
• Knowledge of design software.
• Strong knowledge of social media platforms and website analytics.
• Excellent written and verbal communication, planning and organizational skills.
• Team player who is independent and eager to learn.

Responsibilities

• Conceptualizes and maintains an overview of the academy's marketing collaterals.
• Plan, implement and monitor digital marketing campaigns across digital networks.
• Collaborate with agencies and internal teams to develop marketing content and campaigns.
• Conduct market research and analysis to promote the company’s brand and products.
• Design creatives such as social media visuals, eDMs and newsletters.
• Manage social media platforms, postings and replies.
• Analyze and report on marketing campaign outcomes.
• Provide technical setup and support during recruitment events.
• Manage recruitment marketing campaigns and logistics.
• Create and maintain recruitment marketing assets.
• Lead design conceptualization and content styling.
• Evaluate new media technologies (blogs, CRM, video, webcasts, marketing automation).
• Manage creation of marketing collaterals and sales tools.
• Execute integrated online/offline campaigns including SEO, advertising, PR, tradeshows.
• Maintain knowledge of marketing trends and best practices.
• Perform other ad-hoc tasks as assigned.

Skills

Digital marketing

Content design

Social media management

Marketing analytics

Campaign planning

CRM knowledge

Education

BA/Marketing/Marketing Communication

Tools

Design software

CRM tools

Analytics tools

Job description

The Digital Marketing Executive conceptualizes and maintains an overview of the marketing collaterals in the academy and provides guidance and support to the departments in their marketing campaigns, recruitment and corporate outreach activities.

ROLES AND RESPONSIBILITIES

• Conceptualizes and maintains an overview of the marketing collaterals in the academy.
• Plan, implement and monitor digital marketing campaigns across digital networks.
• Works with agencies and internal teams to develop and implement effective marketing content and campaigns and corporate outreach activities.
• Conducts market research and analysis to create marketing initiatives for promoting company’s brand and products.
• Design creatives e.g. social media visuals, eDMs and newsletters to increase brand awareness and promote sales of events and products.
• Manage social media platforms e.g. postings and reply management.
• Analyse and prepare reports on the outcomes of marketing campaigns.
• Providing technical set-up and support during recruitment events.
• Management of marketing campaigns for recruitment events.
• Providing Recruitment Marketing logistical support
• Creating and maintenance of recruitment marketing assets
• Take an active lead in design conceptualization and content styling
• Evaluate new media technologies such as blogs, CRM, video, webcasts, marketing automation, etc.
• Manage the creation of all marketing collateral and sales support tools and sales.
• Execute integrated online/offline, search engine marketing, advertising, public relations, tradeshows, and other campaigns to generate demand & sales leads.
• Maintain knowledge of marketing trends, developments, and best practices.
• Other ad-hoc tasks as assigned.

JOB REQUIREMENTS

• Recognized Diploma/Degree BA, Marketing, Marketing Communication or equivalent
• A minimum of 2 years working experience in marketing and communications, preferably in the Education Industry.
• Knowledge of design software
• In-depth knowledge of various social media platforms and website analytics.
• Team player who is independent, driven, and possesses a strong passion for learning.
• Excellent written and verbal communication skills.
• Excellent planning, organization, and interpersonal skills.
• Strong organizational ability to prioritize to succeed in a fast-paced environment.