Marketing Executive (Preschool)

Little Shepherds' Schoolhouse@Catholic Preschool Education (Singapore) Ltd; Singapore; On-site; SGD 47,000 - 71,000; Full time

Benefits offered by this job

AWS & Performance-Based Variable Bonus

Medical Benefits

Competitive Annual Leave

Opportunities for Learning

Job summary

Little Shepherds' Schoolhouse@Catholic Preschool Education (Singapore) Ltd in Singapore seeks a Marketing Executive to plan, create, and schedule content across six centres, film videos, and maintain a warm brand voice.

You will support enrolment campaigns, coordinate with Centre Principals, prepare marketing collateral, and keep the website updated with events and term dates, Open Houses, and campaigns.

Qualifications

• Diploma or Degree in Marketing, Communications, Media, or a related field.
• Strong writing skills with a sharp eye for tone and detail.
• Proficiency in Canva, CapCut, or Adobe Creative Suite.
• Confident in filming and appearing on camera.
• Highly organized with ability to manage multiple centres, priorities, and deadlines.
• Good administrative, coordination, and follow-up skills.
• Strong attention to detail with ability to maintain records, trackers, and schedules.
• Good interpersonal and communication skills with stakeholders.
• Warm, collaborative and aligned with Catholic preschool mission.

Responsibilities

• Plan, create, and schedule content for the organisation's social media accounts.
• Film and edit short-form videos across six centres.
• Write captions and copy reflecting the organisation's warmth and voice.
• Maintain brand identity and visual style across all content.
• Build a content calendar aligned with the school calendar and milestones.
• Monitor engagement, respond to comments and messages, and report on performance.
• Support enrolment campaigns and Open Houses from planning to execution.
• Coordinate with Centre Principals to gather content and align messaging.
• Prepare marketing collateral including welcome packs, flyers, timetables, and digital assets.
• Track enquiries and support the enrolment journey for prospective families.
• Keep website current with centre information, programmes, dates, and events.
• Publish news, photos, and stories reflecting life across six centres.
• Ensure content is accurate and aligned with brand voice; fix links and forms.
• Provide general administrative support to Marketing & Communications.

Skills

Strong writing

Content creation

Editing tools

Filming on camera

Organised

Interpersonal communication

Education

Diploma or Degree in Marketing, Communications, Media, or related field

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Position: Marketing Executive
Reports To: Marketing & Communications Assistant Manager

Social Media and Content

• Plan, create, and schedule content for the organisation's social media account, including photos, videos, graphics, and captions.
• Film and edit short-form videos across all six centres, including recurring content series.
• Write captions and copy that carry the warmth, values, and voice of the organisation.
• Maintain a consistent brand identity and visual style across all content.
• Build and manage a content calendar aligned with the school calendar and key milestones.
• Monitor engagement, respond to comments and messages, and report on content performance.

Marketing and Enrolment Support

• Support enrolment campaigns and group-wide events such as Open Houses, from planning through to on-the-day execution.
• Assist the Assistant Manager in developing and rolling out new initiatives.
• Coordinate with Centre Principals to gather content, align messaging, and schedule activities.
• Prepare marketing collateral, including welcome packs, flyers, class timetables, and digital assets.
• Track enquiries and support the enrolment journey for prospective families.

Website

• Keep the organisation's website current, including centre information, programmes, term dates, and events.
• Update pages ahead of key milestones such as enrolment periods and Open Houses.
• Publish news, photos, and stories that reflect life across all six centres.
• Ensure content is accurate, consistent, and aligned with the brand voice used on social media.
• Check that links, forms, and enquiry pathways are functioning properly so prospective families can reach us easily.
• Flag technical issues to the relevant vendor or support contact and follow through to resolution.

Administrative Responsibilities

• Coordinate marketing requests and activities across the different centres to ensure timely follow-up and execution.
• Maintain, organise, and regularly update marketing-related files, photographs, videos, marketing collateral, and other digital assets.
• Manage and maintain content calendars, keeping track of upcoming campaigns, events, school activities, deadlines, and key marketing milestones.
• Assist with event planning, coordination, and administrative arrangements for Open Houses, school events, campaigns, and other promotional activities.
• Coordinate with Centre Principals and relevant stakeholders on event requirements, marketing materials, schedules, and other logistical arrangements.
• Prepare and maintain simple reports, trackers, schedules, and updates for management review.
• Assist with general correspondence and communications relating to marketing initiatives, events, campaigns, and centre requests.
• Maintain proper documentation and filing of marketing activities, materials, approvals, and relevant records.
• Follow up on outstanding marketing requests, deliverables, and action items with centres, vendors, and relevant stakeholders.
• Provide general administrative and coordination support to the Marketing & Communications department as required.

Requirements

• Diploma or Degree in Marketing, Communications, Media, or a related field.
• Strong writing skills with a sharp eye for tone and detail.
• Proficiency in content creation and editing tools such as Canva, CapCut, or Adobe Creative Suite.
• Confident in filming and appearing on camera when needed.
• Highly organised and able to manage multiple centres, priorities, and deadlines concurrently.
• Good administrative, coordination, and follow-up skills.
• Strong attention to detail with the ability to maintain accurate records, trackers, and schedules.
• Good interpersonal and communication skills, with the ability to coordinate effectively with Centre Principals and internal stakeholders.
• Warm, collaborative, and aligned with the mission of Catholic preschool education.

What We Offer

• AWS & Performance-Based Variable Bonus
• Medical Benefits
• Competitive Annual Leave
• Opportunities for Learning