Marketing Executive (Content & Communications)

ATLAZ PTE. LTD.; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

ATLAZ PTE. LTD. is seeking a Marketing Executive (Content & Communications) to support marketing, communications and enrolment across six preschool centres. You will craft stories, manage digital presence, and engage prospective families with engaging content and events.

The role welcomes fresh graduates with strong portfolios and offers growth within a Catholic preschool environment.

Qualifications

• Diploma or Degree in Marketing, Communications, Media, or related field.
• Strong writing and copywriting with good tone and detail.
• Ability to create engaging social media content, photos, graphics and short videos.
• Proficiency in Canva, CapCut, and Adobe Creative Suite.
• Comfortable filming at multiple preschool centres and appearing on camera.
• Able to multitask and manage multiple projects and deadlines.

Responsibilities

• Plan, create, and schedule engaging content across social media platforms.
• Produce photos, graphics, captions, and short-form videos reflecting the brand and voice.
• Film and edit content across six centres, including recurring series and events.
• Develop and maintain a content calendar aligned with school calendar and enrolment milestones.
• Maintain a consistent brand identity across all marketing content.
• Monitor engagement and respond to comments and messages.
• Track content performance and provide regular reports.
• Support enrolment campaigns, Open Houses and events from planning to execution.
• Coordinate with centre principals to gather content and ensure consistent messaging.
• Create and update marketing materials such as flyers, welcome packs, timetables, and digital assets.
• Track enquiries and support marketing activities for prospective families.
• Coordinate with external vendors and follow up on deliverables when needed.
• Coordinate website updates with vendors and ensure accuracy.
• Check website links and enquiry channels and address issues.
• Maintain calendars, trackers and documentation for campaigns and events.
• Provide general coordination and admin support to Marketing and Communications.

Skills

Content creation

Social media

Video production

Copywriting

Filming

Project management

Communication

Education

Diploma or Degree in Marketing, Communications, Media, or related field

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Job Title: Marketing Executive (Content & Communications)

About the Role

We are looking for a creative and hands-on Marketing Executive to support our marketing, communications and enrolment initiatives across six preschool centres.

This role is suitable for someone who enjoys creating engaging content, producing short-form videos, and coordinating campaigns and events. You will work closely with centre principals and internal stakeholders to share meaningful stories about school life, strengthen the organisation’s digital presence, and support engagement with prospective families.

Fresh graduates with strong creative skills and a relevant portfolio are welcome to apply.

Key Responsibilities

Social Media and Content Creation

• Plan, create, and schedule engaging content across the organisation’s social media platforms.
• Produce photographs, graphics, captions, and short-form videos that reflect the organisation’s brand, values, and voice.
• Film and edit content across six preschool centres, including recurring content series and coverage of school activities and events.
• Develop and maintain a content calendar aligned with the school calendar, enrolment periods, and key milestones.
• Maintain a consistent brand identity and visual style across all marketing content.
• Monitor social media engagement and respond appropriately to comments and messages.
• Track content performance and prepare regular updates and reports.

Marketing and Enrolment Support

• Support enrolment campaigns, Open Houses, and organisation-wide events from planning through to on-the-day execution.
• Work closely with centre principals to gather content, coordinate activities, and ensure consistent messaging.
• Create and update marketing materials such as flyers, welcome packs, class timetables, and digital assets.
• Track enquiries and support marketing activities aimed at engaging prospective families.
• Assist in developing and implementing new marketing and communications initiatives.
• Coordinate with external vendors and follow up on agreed deliverables when required.

Website Coordination

• Identify website content that requires updating, including centre information, programmes, events, news, and staff information.
• Coordinate website updates with the relevant external support person or vendor.
• Ensure website information remains accurate, current, and consistent with the organisation’s messaging.
• Check website links, forms, and enquiry channels, and follow up on any issues identified.

Marketing Coordination and Administration

• Coordinate marketing requests, schedules, and deliverables across the six centres.
• Organise and maintain photographs, videos, marketing materials, and other digital assets.
• Maintain content calendars, campaign trackers, event schedules, and marketing documentation.
• Support the administrative and logistical arrangements for campaigns, Open Houses, and school events.
• Follow up with centres, vendors, and internal stakeholders to ensure that deliverables are completed on time.
• Provide general coordination and administrative support to the Marketing and Communications team.

Requirements

• Diploma or Degree in Marketing, Communications, Media, or a related discipline.
• Strong writing and copywriting skills, with good attention to tone, accuracy, and detail.
• Able to create engaging social media content, photographs, graphics, and short-form videos.
• Proficiency in content creation and editing tools such as Canva, CapCut, or Adobe Creative Suite.
• Comfortable filming at different preschool centres and appearing on camera when required.
• Able to manage multiple projects, stakeholders, and deadlines in an organised manner.
• Good interpersonal and communication skills, with the confidence to work closely with centre principals and other stakeholders.
• Comfortable working within the values and environment of a Catholic preschool organisation.
• Fresh graduates with suitable skills and a relevant portfolio are welcome to apply.

Additional Information

• This role supports multiple preschool centres. Depending on filming and content requirements, the successful candidate may report directly to the relevant centre for the day.
• Occasional weekend attendance may be required for Open Houses or school events. Time off in lieu will be provided for approved weekend work.