Marketing and Branding Manager

EIGEN ENERGY PTE. LTD.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

EIGEN ENERGY PTE. LTD. is seeking a Marketing Manager to enhance brand recognition and customer loyalty through innovative marketing strategies. You will lead the marketing department, manage budgets, and oversee both organic and paid marketing campaigns.

The ideal candidate should have a diploma in Marketing, a strong grasp of analytics tools, and experience in Google Adwords and social media marketing. Join us to make a difference in the renewable energy sector!

Qualifications

• Strong knowledge of website analytics tools.
• Proficient in setting up and optimizing Google Adwords campaigns.
• Experience in developing engaging content for target audiences.

Responsibilities

• Increase brand awareness and develop strategies to improve lead generation.
• Coordinate marketing strategies with business development and operations.
• Oversee branding, advertising, and promotional campaigns.

Skills

Website analytics tools

Google Adwords campaigns

Social media marketing

Education

Diploma in Marketing or relevant field

Job description

Eigen Energy is a systems integrator for solar energy and electric vehicle charging infrastructure, with technical competencies in engineering and construction, energy management, software engineering and cross platform integration.

We are looking for a Marketing Manager to craft meaningful content and create marketing campaigns that drive traffic and boost user engagement.

Job Scope:

• Increase brand awareness, brand recognition and recall, and develop strategies to improve lead generation, customer retention and loyalty
• Coordinating marketing strategies with the business development units, finance, and operations team
• Developing and managing the marketing department's budget
• Overseeing branding, advertising, and promotional campaigns while managing lead generation via various organic and paid acquisition channels
• Develop brand guidelines, defining and maintaining the brand's visual identity, including logos, colours, typography, and overall brand aesthetics.
• Produce valuable and engaging content across all marketing channels through analysing consumer behaviour
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Requirements:

• Diploma in Marketing or relevant field.
• Knowledge of website analytics tools
• Setting up and optimising Google Adwords campaigns
• A sense of aesthetics and a passion for copy and corporate communications
• Experience in identifying target audience, and developing collaterals that engage
• Apt in social media engagement and marketing

While skills and experience are important, we place equal importance on a candidate’s resourcefulness, adaptiveness and the ability to prioritise and find solutions appropriate for a situation.