Key Roles and Responsibilities
- Collaborate with the team to develop content marketing strategies and campaigns.
- Create, write and publish content for the company website and other digital channels.
- Optimize content for search engines (SEO) and social media to improve company’s online visibility and organic web traffic.
- Contribute ideas for the company’s content marketing.
- Maintain the company’s content marketing calendar.
- Perform market research for content marketing and other ad-hoc projects.
- Responsible for taking meeting minutes and circulation for information and action.
- Assist in ad-hoc tasks to support Marketing, Business Development and Customer Engagement functions.
Qualifications, Skills & Experience
- Demonstrate interest in B2B marketing, including a desire to understand industrytrends and dynamics, as well as customer needs in a professional business environment.
- Proficiency in Microsoft Word, PowerPoint, Excel and various relevant AI tools.
- Strong written and verbal communication skills tailored to professional audiences and stakeholders.
- Knowledge of content management systems, web analytics and CRM systems
- Creative thinking skills – to brainstorm creative ideas for content marketing.
- Market Research skills to identify content and marketing opportunities.
- Demonstrated prior knowledge, experience or interest in the energy, renewables and sustainability sector will be advantageous