Market Operations Director

OrangeTalents; Singapore; On-site; SGD 110,000 - 150,000; Full time

Job summary

OrangeTalents seeks a senior regional operations leader to drive distributor development and full lifecycle management across Southeast Asia, with emphasis on Singapore and Malaysia. Conduct market research, build a robust distributor network, and create partnership policies, incentives, and training programs.

You will oversee omni-channel C-end operations, plan localized strategies, promote brand initiatives, and coordinate with headquarters, distributors, and channels to ensure smooth supply

Qualifications

• Bachelor’s degree in Marketing, Food Science, or related field.
• 5+ years local market experience, preferably in seafood or FMCG.
• Fluent in English and Chinese; strong communication, negotiation and business development skills.
• Willingness to be based in Singapore and travel occasionally.

Responsibilities

• Lead distributor development and full lifecycle management across SEA, focusing on Singapore and Malaysia.
• Oversee omni-channel C-end operations in Singapore and Malaysia.
• Coordinate regional operations, market research, and regulatory monitoring.
• Plan локалized brand promotions and training programs for distributors.
• Ensure cross-functional coordination between HQ, distributors, and C-end channels to sustain growth.

Skills

Communication

Negotiation

Business development

Operational management

Education

Bachelor’s degree in Marketing, Food Science, or related field

Tools

Microsoft Office

Job description

Lead distributor development and full-lifecycle management across Southeast Asia, with a primary focus on Singapore and Malaysia.

Conduct market research to understand local channel characteristics and build a stable and efficient distributor network.

Develop distributor partnership policies, incentive programs, and training plans to empower distributor teams and maintain strong business relationships.

Gradually expand the distributor network into other Southeast Asian markets to achieve broader regional channel coverage.

2. C-End Market Operations

Oversee omni-channel C-end operations in Singapore and Malaysia, covering offline supermarkets, fresh food retailers, F&B channels, e-commerce platforms, and social media.

Develop localized operating strategies based on local consumer behavior and market demand.

Drive C-end channel expansion, customer engagement, and after-sales coordination to improve conversion and repurchase rates and strengthen regional brand presence.

3. Market Research & Regional Operations

Regularly monitor seafood market trends, competitors, and relevant policies and regulations in Singapore, Malaysia, and other Southeast Asian markets.

Collect market intelligence and deliver market research and analysis reports.

Break down, implement, and track regional sales and operational targets.

Coordinate efficiently between headquarters, local distributors, and C-end channels to ensure smooth product supply and logistics, and resolve operational issues in a timely manner.

4. Brand Promotion & Marketing

Lead local product and brand promotion initiatives based on market characteristics.

Plan and execute promotional campaigns, product sampling, online campaigns, and other localized marketing activities to increase product awareness and market share.

Work closely with distributors and C-end channels to strengthen brand communication and build a competitive brand presence.

Track sales and operational performance and analyze market challenges, customer needs, and operational gaps.

Identify market opportunities and optimize distributor management and C-end operating strategies based on data insights.

Adjust priorities in a timely manner to achieve business targets and drive sustainable market growth.

6. Product Quality Management

Coordinate local product quality management with headquarters, supply chain teams, and local distributors.

Monitor quality assurance throughout product storage and transportation.

Address product quality complaints promptly and protect the brand reputation.

7. Cross-Functional Coordination

Coordinate resources across distributors, C-end channels, and headquarters functions to ensure effective execution.

Establish efficient communication and collaboration mechanisms and respond effectively to unexpected regional market situations to ensure stable operations.

Requirements

Bachelor’s degree or above, preferably in Marketing, Food Science, or a related field.

5+ years of relevant local market experience, preferably in the food industry, particularly seafood, or FMCG. Experience in Singapore/Malaysia markets, distributor management, and C-end operations is highly preferred.

Fluent in both Chinese and English, with strong communication, negotiation, business development, and operational management skills. Willingness to be based in Singapore for the long term and able to travel occasionally.

Good understanding of food industry regulations and policies in Southeast Asia. Proficient in standard office software, with strong ownership, resilience, and basic data analysis skills.