Marketing Executive

Teda Pharmaceutical (Singapore) Pte. Ltd.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

Teda Pharmaceutical (Singapore) Pte. Ltd. is seeking a Brand Localization & Trade Marketing specialist to tailor Singapore-specific product positioning and packaging, and to drive consumer education through localized digital campaigns.

The role collaborates with distributors and retailers, creates compelling sales materials, manages POSM, and ensures compliance with Singapore's HSA guidelines for health products, while tracking campaign ROI and market intelligence.

Qualifications

• Diploma or Bachelor’s degree in Marketing, Business, or Communications.
• 1–3 years of brand management or trade marketing experience in distributorships in Singapore.
• Fluency in English and Mandarin (written and spoken).
• Stakeholder management across overseas principals and local partners.
• Experience with POS distribution, campaign analytics, and Canva.

Responsibilities

• Localize assets and packaging for Singaporean consumers.
• Drive localized digital campaigns and influencer partnerships to generate demand.
• Support retailer pitches with sales decks and product toolkits.
• Design POSM and in-store displays for retail visibility.
• Manage A&P budget and track ROI for campaigns.
• Monitor competitor activity and adjust pricing/strategy.

Skills

Brand management

Trade marketing

Stakeholder management

English

Mandarin

Campaign analytics

Localization

Education

Diploma or Bachelor's degree in Marketing, Business, or Communications

Tools

Canva

Job description

1. Brand Localization & B2C Launch Strategy

• Localize Assets: Design product positioning, and packaging concepts to resonate with Singaporean consumers and lifestyle trends.
• Consumer Education & Pull-Through: Drive demand through targeted localized digital campaigns, social media content, and influencer partnerships to ensure high stock turnover at retail points.

2. B2B Trade & Channel Marketing

• Retailer Pitching Support: Create compelling sales decks, product toolkits, and data-driven presentations to support the sales team in securing new listings with major pharmacy chains and traditional medical halls.
• Point-of-Sale Excellence: Design and distribute point-of-sale materials (POSM), window displays, and in-store sampling setups to maximize visibility on retail shelves.

3. HSA Regulatory Compliance

• Ad Permit Management: Ensure all adapted marketing collaterals, product descriptions, and claims strictly comply with Singapore’s Health Sciences Authority (HSA) regulations for Complementary Health Products.

4. Distributor Performance Tracking

• A&P Budget Management: Manage the local Advertising & Promotion (A&P) budget, tracking ROI on campaigns to report back to both internal management and the principal manufacturer.
• Competitor Intelligence: Monitor the Singapore market for competing CPM products, shifting pricing strategies, and local consumer behavior to safeguard the distributed brand's market share.

Requirements and Qualifications

• Education: Diploma or Bachelor’s degree in Marketing, Business, or Communications.
• Experience: 1–3 years of experience in brand management or trade marketing within a distributorship model, preferably handling health supplements, or over-the-counter (OTC) healthcare products in Singapore.
• Language Proficiency: Professional fluency in English and Mandarin (written and spoken) is required to translate manufacturer documentation, localize copy, and communicate effectively with traditional medical hall owners.
• Stakeholder Management: Proven ability to manage relationships smoothly across overseas principals (the manufacturer) and local retail partners.
• Technical Skills: Competency in managing point-of-sale distribution, tracking campaign analytics, and utilizing creative design tools (e.g., Canva) for localized marketing assets.