Maritime B2B Marketing Lead

TALENT-MERGE PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

TALENT-MERGE PTE. LTD. in Singapore seeks an experienced marketing leader to plan and execute B2B campaigns across maritime sectors, turning business goals into strategic campaigns and coordinating with Sales, Product and Operations.

You will develop content, support lead generation, and optimize channels across events and digital platforms, driving engagement and ROI. A minimum of 5 years in maritime marketing is required.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Maritime Studies, or related discipline.
• At least 5 years in marketing, digital marketing, campaign management, or B2B marketing, with maritime sector experience.
• Strong understanding of maritime ecosystem and stakeholders.
• Hands-on experience in events, digital campaigns, content, lead generation, and analytics.
• Excellent communication, project and stakeholder management skills.

Responsibilities

• Plan and execute marketing campaigns targeted at maritime, shipping, marine, and related B2B audiences.
• Turn objectives into campaign plans, timelines, and deliverables.
• Manage campaigns from planning through execution, follow-up, and review.
• Create marketing content, sales collateral, and communications for shipowners and industry partners.
• Support lead generation and customer engagement across maritime segments.
• Monitor results and identify opportunities to improve reach and conversion.
• Develop new marketing initiatives through events, trade shows, partnerships, and digital channels.
• Collaborate with Sales, Product, and Operations to support maritime communications and activities.
• Coordinate external agencies and vendors to deliver materials and campaigns.
• Prepare reports on campaign performance, lead generation, conversion, and ROI.

Skills

Maritime marketing

B2B marketing

Campaign management

Lead generation

Digital campaigns

Content development

Marketing analytics

Stakeholder management

Project management

Communication

Education

Bachelor's degree

Job description

TALENT-MERGE PTE. LTD. in Singapore seeks an experienced marketing leader to plan and execute B2B campaigns across maritime sectors, turning business goals into strategic campaigns and coordinating with Sales, Product and Operations.

You will develop content, support lead generation, and optimize channels across events and digital platforms, driving engagement and ROI. A minimum of 5 years in maritime marketing is required.