Regional B2B Marketing Lead: Campaigns & Launches

TALENT TRADER GROUP PTE. LTD.; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

TALENT TRADER GROUP PTE. LTD. is seeking a seasoned Marketing Director to drive regional marketing across Singapore and neighboring markets.

You will partner with regional business units to shape strategies for new product launches, manage B2B campaigns, and oversee a team of marketing communications and social media specialists. You will lead cross-functional collaboration, ensure brand consistency, organize events, monitor KPIs, and manage external vendors within budget.

Qualifications

• Degree in Marketing or related field.
• Minimum 8 years of experience in corporate marketing.
• Excellent communication and presentation skills.

Responsibilities

• Collaborate with regional units to develop and implement marketing strategies and content for new product launches.
• Lead social media strategies and campaigns to strengthen brand engagement.
• Manage regional marketing campaigns and product launches for B2B products.
• Partner with cross-functional teams to develop and implement integrated marketing plans, coordinating regional campaigns to strengthen brand presence and generate leads and sales conversions.
• Develop engaging and targeted marketing content for both online and offline channels.
• Organize and execute events to increase brand visibility across the region.
• Ensure consistent compliance with brand guidelines across all marketing materials.
• Monitor and report key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and social media initiatives.
• Keep abreast of industry best practices and emerging marketing trends to ensure the company remains competitive in regional marketing communications.
• Manage external vendors, ensuring expenses remain within the approved budget and deliverables meet communication standards and agreed timelines.
• Lead and oversee a team of marketing communications and social media specialists.
• Promote a collaborative team culture and mentor team members to enhance performance and achieve business objectives.

Job description

TALENT TRADER GROUP PTE. LTD. is seeking a seasoned Marketing Director to drive regional marketing across Singapore and neighboring markets.

You will partner with regional business units to shape strategies for new product launches, manage B2B campaigns, and oversee a team of marketing communications and social media specialists. You will lead cross-functional collaboration, ensure brand consistency, organize events, monitor KPIs, and manage external vendors within budget.