Media Planner / Senior (Network & Operations)

Publicis Groupe Singapore; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

Publicis Groupe Singapore is a global platform empowering talent to transform ideas into real-world impact. This role focuses on media planning and account management, shaping integrated media strategies across digital and traditional channels for clients.

You will conduct market and audience research, collaborate with activation teams, and analyze campaign performance to deliver measurable results. A degree in Marketing or related field with 1–3 years of relevant experience is expected.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 1–3 years of experience in media planning, media buying, account management, or similar role in a media agency.
• Strong analytical and problem-solving skills with ability to interpret campaign performance data.

Responsibilities

• Ownership in preparing media recommendations, channel strategies, campaign forecasts, and presentations.
• Support the development and execution of integrated media plans across digital and offline channels to meet client objectives.
• Conduct audience, market, and media research to identify insights and planning opportunities.
• Work closely with activation teams to ensure campaigns are launched accurately and on schedule.
• Monitor campaign performance and provide optimisation recommendations based on data and insights.
• Ensure regular reporting, post-campaign analysis, performance reviews in a timely manner.
• Build strong working relationships with clients, publishers, and internal teams.
• Stay updated on industry trends, consumer behaviour, and emerging media opportunities.

Skills

Media planning

Account management

Data analysis

Excel

PowerPoint

Communication

Presentation

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Excel

PowerPoint

Job description

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips. Go ahead, the world is waiting. Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital. Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL. Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital‑first, data‑driven global practices that together, help our clients navigate the modern media landscape. Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Responsibilities

Media Planning & Account Management

• Ownership in preparing media recommendations, channel strategies, campaign forecasts, and presentations.
• Support the development and execution of integrated media plans across digital and offline channels to meet client objectives.
• Conduct audience, market, and media research to identify insights and planning opportunities.
• Work closely with activation teams to ensure campaigns are launched accurately and on schedule.
• Monitor campaign performance and provide optimisation recommendations based on data and insights.
• Ensure regular reporting, post-campaign analysis, performance reviews on timely manner
• Build strong working relationships with clients, publishers, and internal teams.
• Stay updated on industry trends, consumer behaviour, and emerging media opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in media planning, media buying, account management, or a similar role within a media agency.
• Basic understanding of media planning principles across digital and traditional channels.
• Strong analytical and problem-solving skills with the ability to interpret campaign performance data.
• Proficient in Microsoft Excel and PowerPoint.
• Strong communication and presentation skills.
• Detail-oriented, organised, and able to manage multiple projects in a fast‑paced environment.
• Collaborative team player with a proactive learning mindset.