Manager / Snr Manager, Marketing and Audience Devt - 12 Months Contract

NAC National Arts Council; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

NAC National Arts Council is seeking a Manager/Senior Manager of Marketing in Singapore to drive brand positioning and audience engagement through integrated campaigns and strategic NAC corporate communications. You will oversee consumer campaigns, industry partnerships, and the NAC website, delivering measurable results aligned with NAC's objectives.

You will coordinate agencies, manage content governance including SEO, and guide internal teams on messaging, with a focus on fast-paced execution

Qualifications

• Minimum 4 years of marketing experience with demonstrable results.
• Experience developing integrated marketing strategies for industry partners and public audiences.
• Hands-on experience managing organisational websites, including content governance, SEO and working with web-development vendors.
• Strong stakeholder management and communication skills.

Responsibilities

• Drive NAC's brand positioning and audience engagement through industry marketing campaigns and campaign performance optimisation.
• Lead corporate social media management and NAC website management to deliver measurable results.
• Plan and implement integrated consumer campaigns using audience insights and frameworks.
• Coordinate creative, media and social agencies and apply audience-centric strategies across touchpoints.
• Advise internal teams and partners on campaigns, messaging and brand application; develop co-marketing toolkits as needed.
• Oversee content governance, site performance, updates, and SEO improvements; lead annual website content audit.

Skills

Brand Strategy

Marketing Communications

Content Creation

Campaign Planning

SEO

Stakeholder Management

Job description

What the role is

Drive NAC's brand positioning and audience engagement through industry marketing campaigns, campaign performance optimisation, strategic NAC corp social media management, and NAC corp website management. The Manager/Senior Manager leads marketing initiatives that connect NAC with both industry partners and audiences, delivering measurable results in support of NAC's strategic objectives.

What you will be working on

Consumer marketing campaigns

• Plan and implement integrated consumer campaigns using audience-development insights and frameworks.


• Coordinate creative, media and social agencies


• Apply audience-centric strategies across campaign touchpoints.

Industry marketing and counsel

• Advise internal teams and external partners on campaigns, messaging and NAC corporate brand application.


• Review materials, align creative direction and develop co-marketing toolkits or guidelines where useful.

Corporate website management

• Oversee content governance, site performance, updates and technical improvements.


• Analyse top pages, search terms and traffic sources, and translate insights into content and SEO improvements.


• Lead the annual website content audit.

What we are looking for

Passion for Singapore's arts and cultural landscape.

Minimum 4 years of relevant marketing experience with demonstrated results.

Experience developing integrated marketing strategies across industry partners and public audiences.

Hands-on experience managing organisational websites, including content governance, SEO and web-development vendors.

Strong stakeholder management and communication skills.

Able to work hands-on and responsively in a fast-paced, small-team environment.

Functional Competencies req for the role:

• Brand Strategy & Management


• Marketing Communications Strategy


• Content Creation & Curation


• Programme Implementation


• Contract Management