Strategic Marketing & Audience Growth Manager

NAC National Arts Council

Singapore

On-site

SGD 80,000 - 110,000

Full time

3 days ago

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Job summary

NAC National Arts Council is seeking a Manager/Senior Manager of Marketing in Singapore to drive brand positioning and audience engagement through integrated campaigns and strategic NAC corporate communications. You will oversee consumer campaigns, industry partnerships, and the NAC website, delivering measurable results aligned with NAC's objectives.

You will coordinate agencies, manage content governance including SEO, and guide internal teams on messaging, with a focus on fast-paced execution

Qualifications

Minimum 4 years of marketing experience with demonstrable results.
Experience developing integrated marketing strategies for industry partners and public audiences.
Hands-on experience managing organisational websites, including content governance, SEO and working with web-development vendors.
Strong stakeholder management and communication skills.

Responsibilities

Drive NAC's brand positioning and audience engagement through industry marketing campaigns and campaign performance optimisation.
Lead corporate social media management and NAC website management to deliver measurable results.
Plan and implement integrated consumer campaigns using audience insights and frameworks.
Coordinate creative, media and social agencies and apply audience-centric strategies across touchpoints.
Advise internal teams and partners on campaigns, messaging and brand application; develop co-marketing toolkits as needed.
Oversee content governance, site performance, updates, and SEO improvements; lead annual website content audit.