Asst Mgr / Mgr, Marketing and Audience Development - 12 months contract

NAC National Arts Council; Singapore; On-site; SGD 60,000 - 110,000; Full time

Job summary

NAC National Arts Council is seeking a marketer to support marketing efforts that enhance our brand positioning and audience development. You will drive consumer campaigns, collaborate with agencies, and ensure our corporate positioning is consistently presented across social, proposals, and events.

You will work in a small, hands-on team, contributing to website management, content governance, and SEO improvements to boost visibility and engagement within Singapore’s arts community.

Qualifications

• 2+ years of marketing experience with demonstrated results.
• Experience managing consumer-facing websites and SEO.
• Strong stakeholder management and communication skills.
• Passion for arts and culture in Singapore.

Responsibilities

• Manage consumer marketing campaigns to drive audience awareness, attendance, and participation in NAC's programmes and initiatives.
• Support planning and implementation of NAC's consumer-facing integrated marketing campaigns, embedding audience insights in planning and programming.
• Collaborate with creative, media, and social agencies to align campaigns with business objectives and audience growth targets.
• Provide marketing support to internal teams; work with sector reps as a marketing partner, offering guidance on campaigns, messaging, and brand application.
• In a small team, review materials, align on creative direction, and ensure NAC's corporate positioning is communicated across touchpoints.
• Manage NAC corporate website as a digital hub for public audiences and the arts community; maintain content governance.
• Support content governance of NAC's site with content reps on performance and updates.
• Monitor website analytics to surface insights and translate into content and SEO improvements for organic traffic.

Skills

Audience development

Brand management

Campaign management

Stakeholder management

SEO

Web analytics

Content creation

CMS platforms

Tools

CMS platforms

Job description

What the role is

Support marketing efforts to drive NAC's brand positioning and audience development initiatives in support of NAC's strategic objectives.

What you will be working on

• Manage consumer marketing campaigns to drive audience awareness, attendance, and participation in NAC's programmes and initiatives
• Support in the planning and implementation of NAC's consumer-facing integrated marketing campaigns, incorporating audience development strategies and frameworks to ensure NAC's audience insights are embedded throughout the planning and programming process
• Collaborate across creative, media, and social agencies to ensure campaign execution is aligned with business objectives and audience growth targets
• Provide support marketing to internal teams. Work closely with sector representatives as a collaborative marketing partner, providing practical advice on campaigns, messaging, and NAC corp brand application
• In a small team setting, this means: being hands-on and responsive — reviewing materials, aligning on creative direction, and ensuring that NAC's corporate positioning is clearly communicated across all touchpoints, whether a social post, a proposal deck, or an event backdrop; provide advice on how to co-present NAC's brand accurately and effectively within their own channels, developing co-marketing toolkits or guidelines where relevant
• Manage NAC corporate website – ensuring that the channel serves as an effective and well-maintained digital hub for both public audiences and the arts community.
• Provide support in the content governance of NAC's corporate website, working closely with NAC content reps on site performance, content updates, and technical improvements.
• Monitor and analyse website analytics to surface actionable insights — including top-visited pages, top-searched keywords, and traffic sources — and translate these into content and SEO improvements that increase organic traffic and search engine visibility.

What we are looking for

• Minimum 2 years of relevant experience in marketing with demonstrated results.
• Hands‑on experience managing organisational websites, including content governance, SEO, and working with web development vendors.
• Strong stakeholder management and communications skills, and the ability to thrive in a fast‑paced, small‑team environment are required.
• Passionate about Singapore's arts and cultural landscape.

Functional Competencies of Job

• Brand Strategy & Management
• Marketing Communications Strategy
• Content Creation & Curation
• Programme Implementation