Asst Mgr / Mgr, Marketing and Audience Development - 12 months contract

Singapore Public Service; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Singapore Public Service seeks a marketing professional to support NAC's brand positioning and audience development, driving engagement with arts programmes. You will manage consumer marketing campaigns to raise awareness, collaborate with creative and media partners, oversee NAC's corporate website, and provide practical guidance on campaigns, messaging, and brand application across touchpoints.

In a small team, you will be hands-on, responsive, and focused on delivering audience growth while

Qualifications

• Minimum 2 years of marketing experience with proven results.
• Hands-on experience managing organisational websites, including content governance and SEO.
• Strong stakeholder management and communications skills in a fast-paced, small-team setting.
• Passionate about Singapore's arts and cultural landscape.

Responsibilities

• Manage consumer marketing campaigns to drive audience awareness, attendance, and participation in NAC's programmes and initiatives.
• Plan and implement integrated marketing campaigns with audience development frameworks to embed insights throughout planning and programming.
• Collaborate with creative, media, and social agencies to ensure campaigns align with objectives and audience growth targets.
• Provide support to internal teams; advise on campaigns, messaging, and NAC corp brand application; develop co-marketing toolkits; ensure NAC positioning across touchpoints.
• Manage NAC corporate website: governance, updates, site performance, and SEO improvements; translate analytics into content actions to increase organic traffic.

Skills

Stakeholder management

Communications

Content creation

SEO

Job description

[What the role is]

Support marketing efforts to drive NAC's brand positioning and audience development initiatives in support of NAC's strategic objectives.

[What you will be working on]

Manage consumer marketing campaigns to drive audience awareness, attendance, and participation in NAC's programmes and initiatives

• Support in the planning and implementation of NAC's consumer-facing integrated marketing campaigns, incorporating audience development strategies and frameworks to ensure NAC's audience insights are embedded throughout the planning and programming process
• Collaborate across creative, media, and social agencies to ensure campaign execution is aligned with business objectives and audience growth targets

Provide support marketing to internal teams.

• Work closely with sector representatives as a collaborative marketing partner, providing practical advice on campaigns, messaging, and NAC corp brand application
• In a small team setting, this means: being hands-on and responsive — reviewing materials, aligning on creative direction, and ensuring that NAC's corporate positioning is clearly communicated across all touchpoints, whether a social post, a proposal deck, or an event backdrop; provide advice on how to co-present NAC's brand accurately and effectively within their own channels, developing co-marketing toolkits or guidelines where relevant

Manage NAC corporate website – ensuring that the channel serves as an effective and well-maintained digital hub for both public audiences and the arts community.

• Provide support in the content governance of NAC's corporate website, working closely with NAC content reps on site performance, content updates, and technical improvements.
• Monitor and analyse website analytics to surface actionable insights — including top-visited pages, top-searched keywords, and traffic sources — and translate these into content and SEO improvements that increase organic traffic and search engine visibility

[What we are looking for]

• Minimum 2 years of relevant experience in marketing with demonstrated results.
• Hands-on experience managing organisational websites, including content governance, SEO, and working with web development vendors.
• Strong stakeholder management and communications skills, and the ability to thrive in a fast-paced, small-team environment are required.
• Passionate about Singapore's arts and cultural landscape.

Functional Competencies of Job:

• Brand Strategy & Management
• Marketing Communications Strategy
• Content Creation & Curation
• Programme Implementation