Manager / Snr Manager, Marketing and Audience Devt - 12 Months Contract

National Arts Council; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

The National Arts Council in Singapore is seeking a Manager/Senior Manager to drive brand positioning and audience engagement through integrated marketing campaigns, campaign performance optimization, and NAC corporate social media and website management.

You will lead marketing initiatives that connect NAC with industry partners and audiences, delivering measurable results aligned with NAC's strategic objectives, while coordinating with partners and internal teams in a fast-paced, small-team

Qualifications

• Passion for Singapore’s arts and cultural landscape.
• Minimum 4 years of relevant marketing experience with demonstrated results.
• Experience developing integrated marketing strategies across industry partners and public audiences.
• Hands-on experience managing organisational websites, including content governance, SEO and web-development vendors.
• Strong stakeholder management and communication skills.
• Able to work hands-on and responsively in a fast-paced, small-team environment.

Responsibilities

• Plan and implement integrated consumer campaigns using audience-development insights and frameworks.
• Coordinate creative, media and social agencies.
• Apply audience-centric strategies across campaign touchpoints.
• Advise internal teams and external partners on campaigns, messaging and NAC corporate brand application.
• Review materials, align creative direction and develop co-marketing toolkits or guidelines where useful.
• Oversee content governance, site performance, updates and technical improvements.
• Analyse top pages, search terms and traffic sources, and translate insights into content and SEO improvements.
• Lead the annual website content audit.

Skills

Campaign planning

Stakeholder management

SEO

Website management

Content creation

Brand strategy

Marketing communications

Social media

Job description

What the role is

Drive NAC's brand positioning and audience engagement through industry marketing campaigns, campaign performance optimisation, strategic NAC corp social media management, and NAC corp website management. The Manager/Senior Manager leads marketing initiatives that connect NAC with both industry partners and audiences, delivering measurable results in support of NAC's strategic objectives.

What you will be working on

Consumer marketing campaigns

• Plan and implement integrated consumer campaigns using audience-development insights and frameworks.
• Coordinate creative, media and social agencies
• Apply audience-centric strategies across campaign touchpoints.

Industry marketing and counsel

• Advise internal teams and external partners on campaigns, messaging and NAC corporate brand application.
• Review materials, align creative direction and develop co-marketing toolkits or guidelines where useful.

Corporate website management

• Oversee content governance, site performance, updates and technical improvements.
• Analyse top pages, search terms and traffic sources, and translate insights into content and SEO improvements.
• Lead the annual website content audit.

What we are looking for

• Passion for Singapore’s arts and cultural landscape.
• Minimum 4 years of relevant marketing experience with demonstrated results.
• Experience developing integrated marketing strategies across industry partners and public audiences.
• Hands-on experience managing organisational websites, including content governance, SEO and web-development vendors.
• Strong stakeholder management and communication skills.
• Able to work hands-on and responsively in a fast-paced, small-team environment.

Functional Competencies req for the role:

• Brand Strategy & Management
• Marketing Communications Strategy
• Content Creation & Curation
• Programme Implementation
• Contract Management