Manager / Snr Manager, Marketing and Audience Devt - 12 Months Contract

Land Transport Authority; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Land Transport Authority seeks a Marketing Manager/Senior Manager to drive NAC's brand positioning and audience engagement through industry marketing campaigns, campaign performance optimisation, and corporate social media and website management. The role leads initiatives connecting NAC with industry partners and audiences to deliver measurable results aligned with NAC's strategic objectives.

You will plan consumer campaigns, coordinate agencies, apply audience-centric strategies, advise on

Qualifications

• Passion for Singapore's arts and cultural landscape.
• Minimum 4 years of relevant marketing experience with demonstrated results.
• Experience developing integrated marketing strategies across industry partners and public audiences.
• Hands-on experience managing organisational websites, including content governance, SEO and web-development vendors.
• Strong stakeholder management and communication skills.
• Able to work hands-on and responsively in a fast-paced, small-team environment.

Responsibilities

• Drive integrated consumer marketing campaigns.
• Plan and implement campaigns using audience-development insights.
• Coordinate creative, media and social agencies.
• Apply audience-centric strategies across campaign touchpoints.
• Advise internal teams and external partners on campaigns and brand application.
• Review materials and develop co-marketing toolkits or guidelines.
• Oversee content governance, site performance and updates.
• Analyse top pages, search terms and traffic sources for SEO improvements.
• Lead the annual website content audit.

Job description

What the role is

Drive NAC's brand positioning and audience engagement through industry marketing campaigns, campaign performance optimisation, strategic NAC corp social media management, and NAC corp website management. The Manager/Senior Manager leads marketing initiatives that connect NAC with both industry partners and audiences, delivering measurable results in support of NAC's strategic objectives.

What you will be working on

Consumer marketing campaigns

Plan and implement integrated consumer campaigns using audience-development insights and frameworks.

Coordinate creative, media and social agencies

Apply audience-centric strategies across campaign touchpoints.

Industry marketing and counsel

Advise internal teams and external partners on campaigns, messaging and NAC corporate brand application.

Review materials, align creative direction and develop co-marketing toolkits or guidelines where useful.

Corporate website management

Oversee content governance, site performance, updates and technical improvements.

Analyse top pages, search terms and traffic sources, and translate insights into content and SEO improvements.

Lead the annual website content audit.

What we are looking for

Passion for Singapore's arts and cultural landscape.

Minimum 4 years of relevant marketing experience with demonstrated results.

Experience developing integrated marketing strategies across industry partners and public audiences.

Hands-on experience managing organisational websites, including content governance, SEO and web-development vendors.

Strong stakeholder management and communication skills.

Able to work hands-on and responsively in a fast-paced, small-team environment.

Functional Competencies req for the role:

• Brand Strategy & Management
• Marketing Communications Strategy
• Content Creation & Curation
• Programme Implementation
• Contract Management