Manager, Product Marketing - Phone Plan

Singapore Telecommunications Limited; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Singapore Telecommunications Limited is seeking a Manager, Product Marketing for the Phone Plan portfolio in Singapore. You will own the plan’s strategy, P&L, and lifecycle, while aligning with market developments to keep propositions competitive.

You will drive go-to-market execution, collaborate with Sales, IT and Operations, and develop campaigns to boost postpaid ARPU and subscriber growth. A strong background in product marketing and stakeholder management is required.

Qualifications

• Bachelor’s degree in Business, Marketing, Finance, Economics or related field.
• 3-5 years of experience in Product Marketing or Product Development.
• Proven competence in project management and marketing.
• Detail-oriented with strong execution bias.
• Strong strategic communication and stakeholder management.
• Ability to multitask, analyze information, and identify outcomes.
• Independent with initiative and proactive work style.

Responsibilities

• Own the Phone Plan product, including P&L and policy docs.
• Manage reporting and analyze key drivers and product performance.
• Coordinate with internal departments to ensure data accuracy.
• Support price plan portfolio across strategy, GTM, operations and lifecycle.
• Benchmark competitive landscape and evolve policies.
• Brief Sales, IT and Operations on products, policies, FAQs and waivers.
• Design campaigns using market insights to drive sales and ARPU.
• Develop business cases for new projects and evaluate cannibalisation.

Skills

Product marketing

Project management

Marketing

Detail-oriented

Strategic communication

Stakeholder management

Multitasking

Analytical thinking

Independent work

Education

Bachelor’s Degree in Business, Marketing, Finance, Economics or another relevant discipline

Job description

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future - connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll help shape mobile propositions that respond to changing customer needs, market dynamics and competitive trends while driving sustainable commercial growth.

Be a Part of Something BIG!

As the Manager, Product Marketing - Phone Plan, you will own and support Singtel’s core price plan portfolio, with a primary focus on the Phone Plan proposition.

You will drive the product’s P&L, strategy, go-to-market execution and lifecycle management, while keeping ahead of domestic market developments and evolving policies to ensure our propositions remain competitive and relevant.

How You will Make An Impact:

• Own the Phone Plan product, including P&L, plan policies, terms and conditions, FAQs and empowerment matrix for waivers.
• Manage weekly, monthly and quarterly reporting and analyse key business drivers and product performance.
• Coordinate with internal departments to ensure reporting data is accurate and robust.
• Support and develop the price plan portfolio across product strategy, go-to-market, operations and lifecycle management.
• Benchmark the competitive landscape to identify new opportunities and evolve policies in response to market developments.
• Define and implement business processes to support Sales, Consumer Operations and other stakeholder teams.
• Brief Sales, IT and Consumer Operations teams on mobile products, policies, product-specific terms and conditions, FAQs and waiver guidelines.
• Manage mobile-related escalations on product behaviour and waiver requests from Sales and Hotlines.
• Design campaigns using market research insights and develop effective sales pitch tools to activate Sales channels and drive postpaid subscriber acquisition, attachment and penetration rates, and ARPU.
• Develop business cases for new projects and evaluate costs and potential revenue cannibalisation.
• Support and maintain policies for voucher issuance, payment tally to partners and exceptional voucher handling.
• Support the management of postpaid SIM card and eSIM strategy, including purchasing and stock-level monitoring.

Skills for Success:

• Bachelor’s Degree in Business, Marketing, Finance, Economics or another relevant discipline.
• 3-5 years of experience in Product Marketing or Product Development.
• Competence in project management and marketing.
• Detail-oriented with a strong bias towards execution.
• Strong strategic communication skills.
• Strong stakeholder management capabilities.
• Able to multitask, analyse information and identify impactful business outcomes.
• Able to think on your feet, take initiative and work independently.

Are you ready to say hello to BIG Possibilities?