Product Marketing Manager - 5G, Innovation and Strategy

Singtel; Singapore; On-site; Confidential; Full time

Job summary

Singtel, a leading Singaporean telecom, seeks a Product Marketing Manager for 5G, Innovation and Strategy to drive adoption and craft compelling propositions. You will manage selected VAS and roaming portfolios, shape pricing, and coordinate cross‑functional teams to deliver growth and superior customer experiences.

The role combines product marketing, commercial strategy and innovation to identify opportunities, bring new propositions to market, and sustain revenue growth in a fast‑paced tech

Qualifications

• Bachelor's degree in business, marketing, finance or economics is required.
• 3–5 years in Product Marketing, Product Development or Business Development.
• Strong experience in product strategy, GTM execution and lifecycle management.
• Robust P&L and commercial management capabilities.
• Understanding of telecoms, 5G, roaming or value‑added services is a plus.

Responsibilities

• Lead 5G adoption initiatives and develop innovative propositions.
• Own end-to-end portfolio management for VAS and roaming offerings.
• Define pricing, roadmap planning and portfolio optimization.
• Drive revenue through acquisition, upsell, cross-sell and recontracting.
• Oversee campaign planning across digital, retail and partner channels.
• Monitor market trends and translate data into strategic actions.

Skills

Product Marketing

Go-to-Market

P&L Management

Stakeholder Management

Cross-functional Leadership

Strategic Communication

Education

Bachelor's Degree in Business Administration or Marketing

Job description

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next‑generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll help shape the future of connectivity by turning emerging technologies into relevant propositions and experiences that create meaningful value for our customers.

This is where BIG Possibilities become reality.

Be a Part Of Something BIG!

As the Product Marketing Manager - 5G, Innovation and Strategy, you will shape the next wave of connectivity and digital services by driving 5G adoption, developing innovative propositions and managing selected Value-Added Services (VAS) and Roaming portfolios.

You will combine product marketing, commercial strategy and innovation to identify emerging opportunities, bring new propositions to market and drive sustainable revenue growth. Working closely with Network, IT and cross‑functional teams, you will also lead strategic transformation initiatives that enhance customer experience and keep Singtel ahead of evolving technology and market developments.

How You Will Make An Impact

5G & Emerging Technologies

• Lead strategic initiatives to accelerate 5G adoption across diverse consumer segments, aligned with long‑term business objectives.
• Develop and execute integrated go‑to‑market strategies, including targeted communications, frontline enablement and customer engagement programmes.
• Collaborate cross‑functionally with Network and IT teams to identify, evaluate and monetise next‑generation connectivity solutions, ensuring commercial viability and scalability.

Value-Added Services (VAS) & Roaming Portfolio Management

• Own the end‑to‑end lifecycle of selected VAS and Roaming offerings, from acquisition and onboarding through to retention and churn mitigation.
• Define and execute portfolio strategies across roaming passes, subscriptions, travel‑related connectivity services and selected value‑added services.
• Own product roadmap planning, pricing architecture and portfolio optimisation to improve commercial performance and customer relevance.
• Drive revenue uplift through acquisition, upsell, cross‑sell, recontracting and in‑base penetration strategies.
• Develop differentiated value propositions tailored to customer needs, travel patterns, usage behaviours and segment opportunities.
• Oversee campaign planning and go‑to‑market execution across digital, retail and assisted channels.
• Monitor portfolio performance, market trends, customer insights and competitor activities to identify opportunities and drive timely commercial actions.

Strategic Projects & Transformation

• Lead cross‑functional project teams to deliver high‑impact strategic initiatives across product lines and customer segments.
• Drive stakeholder alignment and governance to ensure timely and effective execution of strategic priorities.
• Oversee customer experience and communication strategies in response to regulatory shifts and technological advancements, ensuring transparency and maintaining customer trust.

Skills For Success

• Bachelor's Degree in Business Administration, Marketing, Finance, Economics or a related discipline.
• At least 3–5 years of experience in Product Marketing, Product Development or Business Development.
• Strong experience in product strategy, go‑to‑market execution and product lifecycle management.
• Strong P&L management and commercial management skills, with the ability to identify and drive revenue opportunities.
• Good understanding of telecommunications, 5G, emerging technologies, roaming or value‑added services would be an advantage.
• Strong analytical skills with the ability to translate data and performance metrics into meaningful business insights.
• Proven project management capabilities with experience leading cross‑functional initiatives.
• Strong process thinking with the ability to shape and improve customer experiences.
• Excellent stakeholder management and influencing skills across business and technical teams.
• Strong strategic communication and presentation capabilities.
• Detail‑oriented with a strong bias towards execution.
• Able to multitask, take initiative and work independently in a fast‑paced environment.
• Strong business acumen with the ability to bring the story behind the numbers to life.

Are you ready to say hello to BIG Possibilities?