Manager, Product Marketing - SIM (Singapore, Singapore)

Singtel; Singapore; On-site; Confidential; Full time

Benefits offered by this job

None

Job summary

Singtel is seeking a Product Marketing Manager to own the SIM Only product portfolio, shaping strategy, pricing and lifecycle management to drive sustainable growth. You will work at the intersection of product, marketing and commercial strategy, collaborating with Sales, IT, Consumer Operations and Marketing to deliver market-leading mobile plans that maximize acquisition, retention and profitability.

You will lead end-to-end GTM for new launches, monitor performance with regular reporting, and

Qualifications

• Bachelor's degree in Business/Marketing/Finance/Economics or related field.
• 3–5 years of experience in Product Marketing, Product Management or Product Development.
• Experience managing product portfolios, pricing strategies and go-to-market initiatives.
• Strong commercial acumen with experience managing product P&L and business performance.

Responsibilities

• Own end-to-end SIM Only product portfolio: strategy, pricing, P&L, lifecycle management.
• Develop and evolve mobile price plans and commercial policies.
• Lead go-to-market planning and execution for launches and campaigns.
• Monitor product performance with regular reporting and insights.
• Conduct market research and competitive analysis to spot trends and opportunities.
• Design campaigns and sales enablement materials to grow subscribers and ARPU.
• Collaborate with Sales, IT and Operations to ensure smooth launches and readiness.
• Define processes to improve product governance and efficiency.
• Manage escalations and policy exceptions related to products.
• Support SIM/eSIM portfolio management, including inventory planning.

Skills

Product Marketing

Product Management

Pricing Strategy

Go-to-Market

P&L Management

Market Research

Cross-functional Collaboration

Stakeholder Management

Excel/PowerPoint

Education

Bachelor's Degree in Business

Bachelor's Degree in Marketing

Bachelor's Degree in Finance

Bachelor's Degree in Economics

Tools

Excel

PowerPoint

Power BI

Job description

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll shape the mobile products used by millions of customers while developing innovative propositions that keep Singtel at the forefront of Singapore's telecommunications market.

This is where BIG Possibilities become reality.

Be a Part of Something BIG!

As the Product Marketing Manager, you will own Singtel's SIM Only product portfolio, driving product strategy, pricing, go-to-market execution and lifecycle management to deliver sustainable business growth.

You will work at the intersection of product, marketing and commercial strategy, translating market insights into innovative propositions while partnering with Sales, IT, Consumer Operations and Marketing teams to deliver market-leading mobile plans that maximise customer acquisition, retention and profitability.

How You will Make An Impact:

• Own the end-to-end SIM Only product portfolio, including product strategy, pricing, P&L performance and lifecycle management.
• Develop and evolve mobile price plans, commercial policies, terms and conditions to ensure Singtel remains competitive in a fast-changing market.
• Lead go-to-market planning and execution for new product launches, promotional campaigns and product enhancements.
• Monitor product performance through weekly, monthly and quarterly reporting, providing actionable insights to improve commercial outcomes.
• Conduct market research and competitive analysis to identify customer trends, pricing opportunities and new product innovations.
• Develop business cases for new initiatives by evaluating commercial viability, revenue opportunities and potential cannibalisation.
• Design campaigns and sales enablement materials that support subscriber acquisition, attachment rates, penetration and ARPU growth.
• Partner with Sales, Marketing, IT and Consumer Operations teams to deliver seamless product launches and operational readiness.
• Define and improve business processes to enhance product governance and operational efficiency.
• Manage product-related escalations, customer policy exceptions and waiver governance to ensure consistent customer experiences.
• Support SIM card and eSIM portfolio management, including inventory planning and operational readiness.
• Present commercial recommendations and performance updates to key stakeholders and senior management.

Skills for Success:

• Bachelor's Degree in Business, Marketing, Finance, Economics or a related discipline.
• At least 3-5 years of experience in Product Marketing, Product Management or Product Development.
• Experience managing product portfolios, pricing strategies and go-to-market initiatives.
• Strong commercial acumen with experience managing product P&L and business performance.
• Experience developing business cases, product strategies and lifecycle management plans.
• Strong analytical skills with the ability to translate data into commercial insights and business decisions.
• Experience conducting market research and competitive analysis.
• Strong project management and execution capabilities.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong presentation, communication and strategic storytelling skills.
• Proficient in Microsoft Excel and PowerPoint; experience with Power BI is an advantage.
• Self-motivated, detail-oriented and able to manage multiple priorities in a fast-paced environment.

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth.