Manager, Product Marketing - SIM

Singtel Group; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

Singtel Group is seeking a Product Marketing Manager in Singapore to own the SIM Only portfolio, shape pricing, drive go-to-market plans, and manage lifecycle for sustainable growth.

You will collaborate across Sales, IT, Consumer Operations and Marketing to deliver market-leading mobile plans and maximize customer acquisition, retention and profitability.

Qualifications

• Experience in product marketing, product management or product development.
• Experience managing product portfolios, pricing strategies and GTM initiatives.
• Strong commercial acumen with experience managing product P&L and business performance.
• Experience developing business cases, product strategies and lifecycle plans.
• Strong analytical skills to translate data into commercial insights.

Responsibilities

• Own the SIM Only product portfolio, including strategy, pricing, P&L and lifecycle management.
• Lead GTM planning and execution for launches and promotions.
• Monitor product performance with regular reporting and insights.
• Conduct market research and competitive analysis to identify opportunities.
• Develop business cases evaluating viability and cannibalisation.
• Design campaigns and sales enablement materials to drive acquisition and ARPU growth.
• Collaborate with Sales, IT and Marketing for seamless launches and operational readiness.
• Define and improve product governance and processes.

Skills

Product marketing

Product management

Go-to-market

Pricing strategy

P&L management

Market research

Analytical skills

Stakeholder management

Presentation & storytelling

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Finance/Economics

Tools

Excel

PowerPoint

Power BI

Job description

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll shape the mobile products used by millions of customers while developing innovative propositions that keep Singtel at the forefront of Singapore's telecommunications market.

This is where BIG Possibilities become reality.

Be a Part of Something BIG !

As the Product Marketing Manager, you will own Singtel's SIM Only product portfolio, driving product strategy, pricing, go-to-market execution and lifecycle management to deliver sustainable business growth.

You will work at the intersection of product, marketing and commercial strategy, translating market insights into innovative propositions while partnering with Sales, IT, Consumer Operations and Marketing teams to deliver market-leading mobile plans that maximise customer acquisition, retention and profitability.

How You will Make An Impact:

• Own the end-to-end SIM Only product portfolio, including product strategy, pricing, P&L performance and lifecycle management.
• Develop and evolve mobile price plans, commercial policies, terms and conditions to ensure Singtel remains competitive in a fast-changing market.
• Lead go-to-market planning and execution for new product launches, promotional campaigns and product enhancements.
• Monitor product performance through weekly, monthly and quarterly reporting, providing actionable insights to improve commercial outcomes.
• Conduct market research and competitive analysis to identify customer trends, pricing opportunities and new product innovations.
• Develop business cases for new initiatives by evaluating commercial viability, revenue opportunities and potential cannibalisation.
• Design campaigns and sales enablement materials that support subscriber acquisition, attachment rates, penetration and ARPU growth.
• Partner with Sales, Marketing, IT and Consumer Operations teams to deliver seamless product launches and operational readiness.
• Define and improve business processes to enhance product governance and operational efficiency.
• Manage product-related escalations, customer policy exceptions and waiver governance to ensure consistent customer experiences.
• Support SIM card and eSIM portfolio management, including inventory planning and operational readiness.
• Present commercial recommendations and performance updates to key stakeholders and senior management.

Skills for Success:

• Bachelor's Degree in Business, Marketing, Finance, Economics or a related discipline.
• At least 3–5 years of experience in Product Marketing, Product Management or Product Development.
• Experience managing product portfolios, pricing strategies and go-to-market initiatives.
• Strong commercial acumen with experience managing product P&L and business performance.
• Experience developing business cases, product strategies and lifecycle management plans.
• Strong analytical skills with the ability to translate data into commercial insights and business decisions.
• Experience conducting market research and competitive analysis.
• Strong project management and execution capabilities.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong presentation, communication and strategic storytelling skills.
• Proficient in Microsoft Excel and PowerPoint; experience with Power BI is an advantage.
• Self-motivated, detail-oriented and able to manage multiple priorities in a fast-paced environment.

Are you ready to say hello to BIG Possibilities?