Assistant Manager, Advertising and Promotions

mapletree investments pte ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Mapletree Investments Pte Ltd is seeking a marketing professional to oversee ongoing marketing initiatives, advertising campaigns and experiential activations across the company’s properties and upcoming developments.

The role involves supporting development launches, branding pitches, mall activations, tenant marketing, and large-scale events, with a focus on creative storytelling and coordination across multiple stakeholders.

Qualifications

• 5 years of experience in project management with multi-stakeholder programmes.
• Proven experience in development marketing and branding launches.
• Strong design sense and ability to translate brand strategy into spatial, graphic, experiential executions.
• Excellent interpersonal and communication skills.

Responsibilities

• Support and execute new development's marketing efforts and launch from concept to completion
• Prepare branding and marketing agency pitches
• Manage malls' activation, tenant marketing, event space and advertising revenue
• Assist in planning large-scale events, arts programmes and community events
• Support asset's event space marketing and tenant publicity

Skills

Event planning

Project management

Brand storytelling

Communication skills

Placemaking

Stakeholder management

Education

Marketing, Business or Computer Science degree

Job description

The Role

This position is responsible for the ongoing management and execution of all marketing initiatives, advertising and promotion campaigns, and experiential events ("activations") across the company’s current properties and upcoming new developments.

Job Responsibilities

• Support and execute new development's marketing efforts and launch from concept to completion
• Preparation of branding and marketing agency pitches
• Manage existing malls' activation, tenant marketing, event space and advertising revenue generation
• Assist in planning and driving large-scale event, arts-related progammes and community-focused events
• Support exisiting asset's event space marketing and tenant publicity
  

Job Requirements

• Degree in Marketing, Business or Computer Science
• 5 years of relevant experiences in project management. Strong event planning and execution, able to manage complex, multi-stakeholder programmes independently
• Proven experience in development marketing, branding launches, and agency management would be preferred.
• Strong eye for design and visual storytelling, with ability to translate brand strategy into compelling spatial, graphic, and experiential executions
• Ability to operate in a fast-paced, multi-project environment with overlapping timelines and competing priorities
• Creative sensibility to contribute meaningfully to placemaking, arts programming, and experiential activations
• Meticulous, possess excellent interpersonal, written and verbal communication/presentation skills.