Manager (eCommerce)

WINE TRADE ASIA PTE. LTD.; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

Wine Connection is seeking an experienced e‑commerce leader to own wineconnection.com.sg, driving sales, growth and profitability while coordinating campaigns, product launches and promotions across the Singapore market.

You will manage the Shopify Plus store, optimise collections and navigation, and partner with Marketing to drive acquisition, retention and customer engagement. Oversee Delivery Centre operations to ensure timely fulfilment.

Qualifications

• Bachelor's degree in business, marketing, e‑commerce, or a related field.
• 5+ years in e‑commerce, digital commerce, online retail or omnichannel retail.
• Proven experience with Shopify/Shopify Plus.
• Strong understanding of the digital customer journey and analytics.

Responsibilities

• Own and grow wineconnection.com.sg; drive sales, growth and profitability.
• Manage eCommerce calendar, campaigns, launches, offers and promotions.
• Improve online journey; optimize collections, pages, search and merchandising.
• Lead Delivery Centre operations; fulfilment, inventory, and partnerships.
• Manage marketplaces; product listings, pricing and inventory across channels.
• Deliver customer service excellence; handle inquiries, orders and complaints.

Skills

Analytical skills

E-commerce strategy

Digital marketing

Project management

Team collaboration

Education

Bachelor's degree in business/marketing/e-commerce

Tools

Shopify Plus

Shopify Analytics

GA4

Job description

About Us:

Wine Connection owns and operates the largest chain of wine retail shops and full-service wine-themed restaurants in Thailand and Singapore. We are the exclusive importer of 300+ labels of wines from around the world, craft beers, glassware and related accessories, as well as selected delicatessen products.

Since our inception in 1998, Wine Connection has steadily grown the number of wine retail shops and diversified into the full-service restaurant business by introducing the integrated retail wine shop - restaurant concept, becoming the leader in Asia with over 100 outlets to date, and counting.

Key Responsibilities:

• Own & Grow wineconnection.com.sgOwn the commercial performance of WineConnection.com.sg and deliver against sales, growth and profitability targets.Manage the eCommerce calendar across campaigns, seasonal occasions, product launches, member offers and tactical promotions.Monitor performance across sales, traffic, conversion, average order value, margin and customer behaviour, translating insights into actions.Identify opportunities to grow basket size through digital merchandising, bundles, recommendations, cross-selling and upselling.Work closely with Marketing and Retail teams on assortment, pricing, campaigns and customer engagement.
• Manage & Optimise wineconnection.com.sgOwn the day-to-day management and optimisation of our Shopify Plus store.Manage product collections, landing pages, onsite search, navigation, filters, promotions and merchandising.Continuously improve the online shopping journey across mobile and desktop.Identify friction points across the customer funnel and lead conversion rate optimisation initiatives.Work with developers, IT team, and technology partners on website improvements, integrations and technical issues.Ensure promotions, pricing, shipping mechanics and site updates are accurately configured and thoroughly tested.
• Drive Customer Acquisition & RetentionWork with Marketing to maximise the value of traffic from paid media, SEO, CRM, social and other channels.Understand how customers move through the funnel, from discovery and consideration to purchase and repeat purchase.Partner with our Marketing team on customer segmentation, lifecycle campaigns, cart abandonment, win-back and retention initiatives.Use customer behaviour and data to identify opportunities to increase repeat purchase, frequency and customer lifetime value.
• Lead Delivery Centre OperationsOur online business is supported by a small Delivery Centre located within the office, and you will be responsible for ensuring orders get from checkout to customers efficiently. You will:Oversee day-to-day eCommerce fulfilment, including picking, packing, dispatch and delivery.Ensure orders are processed accurately and within agreed service levels.Manage manpower and fulfilment capacity around campaigns and peak trading periods.Monitor inventory accuracy, stock availability and replenishment requirements.Coordinate with internal teams and third-party delivery partners.Monitor fulfilment accuracy, delivery performance, failed deliveries and customer issues.Identify opportunities to improve fulfilment efficiency, delivery costs and customer experience.Maintain clear operational processes and SOPs for the Delivery Centre.
• Manage MarketplacesApproximately 20% of your role will focus on Wine Connection's third-party marketplace business. You will:Manage product assortment, listings, pricing and inventory across relevant marketplaces.Monitor marketplace revenue, margins, commissions and promotional performance.Identify opportunities to grow incremental sales while protecting Wine Connection's brand and pricing strategy.Coordinate marketplace order fulfilment through the Delivery Centre.Evaluate marketplace opportunities based on commercial return, customer acquisition potential and operational requirements.Offer support to Retail and F&B outlets with on-demand channel campaigns.
• Customer Service & EngagementEnsure timely and efficient handling of online customer inquiries, orders, and complaints.Develop and manage online customer service strategies to improve customer satisfaction and loyalty.Any other duties as assigned.

Qualifications and Requirements:

• Bachelor's degree in business, Marketing, E-commerce, or a related field.
• 5+ years of experience in e-commerce, digital commerce, online retail or omnichannel retail, preferably in the wine industry
• Proven experience managing and growing a Shopify or Shopify Plus eCommerce business.
• Strong understanding of eCommerce trading, merchandising, conversion optimisation and the digital customer journey.
• Commercially minded and comfortable owning sales and profitability targets.
• Strong analytical skills with the ability to turn data into clear commercial actions.
• Comfortable working with eCommerce analytics and reporting tools such as Shopify Analytics, GA4