Manager/ Assistant Manager, Marketing, Singapore

CapitaLand Retail Management Pte Ltd; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

CapitaLand Investment Limited is seeking a Marketing and Promotions Manager to conceptualize, plan and manage integrated campaigns for the CapitaLand mall portfolio, aiming to deliver a unified shopper experience.

You will form strategic partnerships, engage tenants to promote products, review campaign performance, and prepare monthly reports while analysing market trends to drive footfall and sales.

Qualifications

• Degree in Mass Communications, Marketing, or a related field.
• Minimum 5 years’ relevant experience in retail/hospitality industry.
• Creative, dynamic with strong media and promotional contacts.
• Excellent written and verbal communications skills.
• Proficient in MS Word, Excel & PowerPoint.
• Strong organizational skills and ability to multi-task under pressure.

Responsibilities

• Conceptualize, plan, implement, and manage marketing and promotions for CapitaLand malls.
• Form strategic partnerships and sponsorships for mall activations.
• Engage tenants to market products via portfolio-wide initiatives.
• Review campaigns for shopper traffic and prepare monthly reports.
• Develop marketing strategies to engage communities across malls.
• Analyze market trends and competitors to drive sales and footfall.

Skills

Interpersonal skills

Customer relationship management

Written and verbal communications

Organizational skills

Marketing strategy

Education

Bachelor's degree in Mass Communications/Marketing or related field

Tools

MS Word

Excel

PowerPoint

Job description

Responsibilities

• Responsible for conceptualizing, planning, implementing, and managing overall marketing and promotional activities for the CapitaLand portfolio of shopping malls to achieve desired KPIs and unified shopping experience.
• Form strategic partnerships, source for sponsorships and opportunities to host unique marketing activations and identify publicity opportunities for the portfolio of malls.
• Proactively engage tenants to market their products through portfolio-wide initiatives to enhance their sales and shoppers’ experience.
• Conduct post-promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and campaign GTO and prepare monthly reports for internal analysis.
• Develop exciting marketing strategies to actively engage communities within the portfolio of malls.
• Analyse competitors, market trends, and identify opportunities to drive sales and footfall.

Requirements

• Degree in Mass Communications, Marketing, or a related field
• Minimum 5 years’ relevant experience in retail / hospitality industry
• Creative, dynamic, and resourceful with good media and relevant promotional partners’ contacts
• Good interpersonal skills and excellent in customer relationship management
• Excellent written and verbal communications skills
• Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint
• Fast and independent with strong organizational skills
• Meticulous, self-motivated, able to multi-task and work under pressure
• Results-oriented and able to meet tight deadlines.

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences- Strong advocate of staff volunteerism
• Wellness programmes

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values.

We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.

At CapitaLand Investment, we believe the success of our talent strategy goes beyond just recruiting the right talent. We strive to help our people grow, recognise their talents and hard work, rewarding them for their efforts and achievements.

About CapitaLand Investment Limited

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit. CLI aims to scale its fund management, lodging management and commercial management businesses globally and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand Group’s development arm. CLI is committed to growing in a responsible manner, delivering long-term economic value and contributing to the environment and social well-being of its communities.