Manager

AB CONTRACTORS PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

AB CONTRACTORS PTE. LTD. is seeking a Marketing Manager to shape and execute marketing strategies, plan annual budgets, and drive lead generation. The role covers digital marketing, branding, market research, and cross‑functional collaboration with sales and management.

The ideal candidate will develop plans, monitor trends, manage campaigns, and help grow visibility and revenue in Singapore. This position emphasizes data-driven decisions and cross-team coordination.

Qualifications

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Prepare annual, quarterly, and monthly marketing plans.
• Identify new market opportunities, customer segments and business areas.
• Monitor market trends, competitor activities and industry developments.

Responsibilities

• Develop and implement marketing strategies aligned with the company's business objectives.
• Prepare annual, quarterly, and monthly marketing plans.
• Identify new market opportunities, customer segments, and potential business areas.
• Monitor market trends, competitor activities, and industry developments.
• Manage digital marketing including website, social media, email marketing, and online advertising.
• Plan and manage online advertising campaigns and track performance.
• Branding: maintain a consistent corporate image across materials and channels.
• Coordinate with sales to convert marketing leads into business opportunities and maintain records.

Skills

Marketing strategy

Lead generation

Digital marketing

Brand management

Education

Bachelor's degree in Marketing or related field

Tools

CRM (Salesforce)

Google Analytics

SEO/SEM tools

Job description

MarketingStrategy & Planning

• Develop and implement effective marketing strategies aligned with the company's business objectives.
• Prepare annual, quarterly, and monthly marketing plans.
• Identify new market opportunities, customer segments, and potential business areas.
• Monitor market trends, competitor activities, and industry developments.
• Recommend new marketing initiatives to increase company visibility and revenue.

2.Business Development & Lead Generation

• Identify and develop new business opportunities and potential customers.
• Generate leads through online and offline marketing activities.
• Maintain and develop relationships with existing and prospective clients.
• Coordinate with the sales team to convert marketing leads into business opportunities.
• Follow up with potential clients and maintain proper records of enquiries and prospects.

3.Digital Marketing

• Manage the company's digital marketing activities, including website, social media, email marketing, and online advertising.
• Develop and publish engaging content for platforms such as Facebook, Instagram, LinkedIn, Google, and other relevant channels.
• Plan and manage online advertising campaigns.
• Monitor website traffic, social media engagement, leads, and campaign performance.
• Improve the company's online presence and brand visibility.

4.Branding & Corporate Image

• Develop and maintain a consistent corporate brand image.
• Ensure that company brochures, presentations, advertisements, website content, and promotional materials are professionally prepared.
• Coordinate the preparation of marketing materials, company profiles, brochures, flyers, and other promotional items.
• Promote the company's services, products, capabilities, and achievements.

5.Customer & Market Research

• Conduct market research to understand customer requirements and market demand.
• Collect and analyse customer feedback.
• Monitor competitors' pricing, services, promotions, and marketing activities.
• Identify changes in customer preferences and recommend appropriate marketing strategies.

6.Events & Promotions

• Plan and coordinate exhibitions, trade shows, networking events, seminars, and promotional activities.
• Represent the company at relevant industry events and business meetings.
• Coordinate with external vendors, designers, media agencies, and other marketing partners.
• Develop promotional campaigns to attract new customers and strengthen existing relationships.

7.Sales & Internal Coordination

• Work closely with management, sales, operations, and other departments to support business growth.
• Provide marketing support for quotations, tenders, proposals, presentations, and client meetings.
• Coordinate with the sales team to ensure proper follow-up of marketing leads.
• Maintain an updated database of clients, prospects, enquiries, and business contacts.

8.Marketing Budget & Performance

• Prepare and manage the marketing budget.
• Monitor marketing expenditure and ensure that activities are conducted within approved budgets.
• Track the effectiveness of marketing campaigns and prepare performance reports.
• Analyse marketing results and recommend improvements where required.

9.Reporting & Management

• Prepare weekly, monthly, and quarterly marketing reports for management.
• Report on leads generated, client enquiries, campaigns, business opportunities, and marketing performance.
• Present marketing plans, results, and recommendations to senior management.
• Maintain proper records and documentation of all marketing activities.

10.Other Responsibilities

• Maintain confidentiality of company and customer information.
• Ensure all marketing activities comply with company policies and applicable laws and regulations.
• Perform any other marketing, business development, or related duties assigned by management.
• Take initiative to identify opportunities that can improve the company's market position and business growth.

KeyPerformance Areas (KPIs)

A Marketing Manager may be evaluatedbased on:

• Number and quality of leads generated
• New customers/business opportunities acquired
• Marketing campaign performance
• Customer engagement and retention
• Website and social media growth
• Brand awareness
• Marketing cost effectiveness
• Business development contribution
• Achievement of marketing targets
• Quality and timeliness of management reports