Luxury Marketing Communications Associate

DIRECTIONS GROUP INC PTE. LTD.; Singapore; On-site; SGD 42,000 - 68,000; Full time

Job summary

Directions Group Inc is a Singapore-based integrated communications agency specializing in marketing communications, public relations, events, content creation and brand strategy. The Marketing Communications Associate Specialist will develop and implement campaigns for the agency's luxury lifestyle clients across fashion, jewellery, beauty and hospitality.

The job scope includes planning and implementing full-range marketing communications activities, maintaining client relationships, and

Qualifications

• Diploma or degree in Business Studies, Marketing, Public Relations or Mass Communications.
• Minimum 1 to 2 years of relevant experience in Marketing Communications or Public Relations; prior experience in an agency setting and/or Luxury Lifestyle industry preferred.
• An existing network of key contacts in the Lifestyle and Fashion media industry will be advantageous.

Responsibilities

• Develop and implement creative marketing communication strategies to deliver engaging and impactful campaigns for a portfolio of luxury lifestyle brands
• Build and manage key media relations, and actively pitch for positive media coverage to achieve the brands' communication objectives
• Manage strategic and day-to-day brands' communication activities, including media enquiries, media monitoring and reporting, samples management, press event management, media and KOL gifting, personality fittings, etc
• Develop and maintain brands' communication materials, including but not limited to press releases, images, videos, product mailers, brand collateral.
• Serve as the primary contact to a diverse range of clients; actively develop clients' relations and deliver exemplary client service
• Prepare marketing proposals and presentations for existing and potential clients
• Increase the brands as well as the agency's mindshare in the industry
• Stay up-to-date with the industry and media developments; actively share any trending news, creative ideas and industry's insights and best practices within the marketing communications division

Skills

Strong communications

Presentation skills

Writing skills

Education

Diploma or degree in Business Studies, Marketing, Public Relations or Mass Communications

Job description

Directions Group Inc is a Singapore-based integrated communications agency specializing in marketing communications, public relations, events, content creation and brand strategy. The Marketing Communications Associate Specialist will develop and implement campaigns for the agency's luxury lifestyle clients across fashion, jewellery, beauty and hospitality.

The job scope includes planning and implementing full-range marketing communications activities, maintaining client relationships, and