Luxury Marketing Campaigns Specialist

J.S.W; Singapore; On-site; SGD 60,000 - 110,000; Full time

Job summary

J.S.W invites a creative and data-driven marketing professional to lead and optimize campaigns across digital and traditional channels. You will identify audiences, analyze performance, and translate insights into actionable plans to grow brand presence in the luxury segment.

Based in Singapore, you will manage Google/Meta ads, influencer partnerships, pop-ups and PR activities, staying ahead of industry trends and delivering measurable results for management.

Responsibilities

• Identify and analyze target audiences, objectives and outcomes of marketing campaigns.
• Perform market and competitor research and analysis, synthesize insights, generate market and competitive analysis reports for management.
• Ideate, create, execute, manage performance marketing campaigns.
• Execute and manage digital marketing campaigns.
• Manage digital marketing platforms (Google Ads, Meta ads, social channels).
• Stay up-to-date on current marketing trends in the luxury industry.
• Execute and manage KOL/influencer campaigns.
• Execute and manage traditional marketing campaigns including pop-ups, partnerships, collaborations, in-store VM displays, sponsorships, paid and earned public relations campaigns.
• Set, evaluate, analyze, draw insights from marketing performance and results and draw insights to inform future campaign improvement plans

Job description

J.S.W invites a creative and data-driven marketing professional to lead and optimize campaigns across digital and traditional channels. You will identify audiences, analyze performance, and translate insights into actionable plans to grow brand presence in the luxury segment.

Based in Singapore, you will manage Google/Meta ads, influencer partnerships, pop-ups and PR activities, staying ahead of industry trends and delivering measurable results for management.