LIQUOR BUSINESS DEVELOPMENT & DISTRIBUTION MANAGER

BESTFOODY PTE. LTD.; Singapore; On-site; SGD 39,000 - 56,000; Full time

Job summary

BESTFOODY PTE. LTD. in Singapore seeks an experienced Liquor Business Development & Distribution Manager to grow our liquor business locally.

You will bring brands into the market, secure distribution channels, and drive sales through retailers, duty-free channels, and travel retail partners. The role requires a strong network in Singapore’s liquor and retail scene, plus the ability to secure listings, negotiate pricing, and lead promotional campaigns.

Qualifications

• 3–5+ years of relevant experience in liquor, spirits, wine, beverage distribution or FMCG sales.
• Existing network of contacts within Singapore’s liquor and retail industry.
• Experience dealing with duty‑free, retailers, wholesalers and/or distributors.
• Good understanding of liquor brands, categories and market trends.
• Strong sales, negotiation and business development skills.
• Experience organising tastings, promotions or consumer events.
• Strong communication and presentation skills.
• Able to work independently and develop new business from zero.
• Existing customer network is a major advantage.
• WSET qualification or equivalent liquor knowledge is an advantage.

Responsibilities

• Identify and secure new customers and distribution channels.
• Develop relationships with liquor retailers, supermarkets, wholesalers, bars, restaurants and hotels.
• Pitch and negotiate product listings, pricing, margins and promotional arrangements.
• Develop monthly and yearly sales targets.
• Develop relationships with duty-free operators and travel-retail buyers.
• Explore opportunities at Changi Airport and other travel-retail channels.
• Negotiate product listings, promotions and brand activations.
• Manage relationships with key decision makers and buyers.
• Understand the Singapore liquor import and distribution process.
• Coordinate with suppliers, freight forwarders, warehouses and logistics partners.
• Work closely with management on product pricing, landed cost and distribution strategy.
• Ensure commercial activities comply with applicable Singapore liquor and customs requirements.

Skills

Liquor industry knowledge

Sales skills

Negotiation

Business development

Relationship building

Presentation skills

Job description

Location: Singapore

Employment Type: Full-time

Industry: Liquor / Spirits / Beverage Distribution

About the Role

We are looking for an experienced and highly connected Liquor Business Development & Distribution Manager to develop and grow our liquor business in Singapore.

The ideal candidate should have strong knowledge of the liquor industry and existing relationships with duty-free shops, retailers, supermarkets, liquor shops, wholesalers, distributors, bars, restaurants, hotels and event organisers.

This is a hands‑on commercial role. You will be responsible for bringing our liquor brands into the market, securing distribution channels and generating sales.

Key Responsibilities

Business Development & Sales

• Identify and secure new customers and distribution channels.
• Develop relationships with liquor retailers, supermarkets, wholesalers, bars, restaurants and hotels.
• Pitch and negotiate product listings, pricing, margins and promotional arrangements.
• Develop monthly and yearly sales targets.

Duty-Free & Travel Retail

• Develop relationships with duty-free operators and travel‑retail buyers.
• Explore opportunities at Changi Airport and other travel‑retail channels.
• Negotiate product listings, promotions and brand activations.
• Manage relationships with key decision makers and buyers.
• Experience in duty‑free/travel retail is highly valuable for this position. (LinkedIn)

Import & Distribution

• Understand the Singapore liquor import and distribution process.
• Coordinate with suppliers, freight forwarders, warehouses and logistics partners.
• Work closely with management on product pricing, landed cost and distribution strategy.
• Ensure commercial activities comply with applicable Singapore liquor and customs requirements.
• Candidates should understand that commercial liquor imports are subject to applicable duty/GST requirements; Singapore Customs also has specific arrangements for businesses dealing in imported dutiable liquor. (Isomer User Content)

Retail Sales

• Secure listings with liquor shops, supermarkets and specialty retailers.
• Develop promotional campaigns and retail activations.
• Monitor sell‑through, inventory and customer feedback.
• Identify opportunities for new products and new accounts.

Events & Brand Activation

• Organise liquor tasting events, product launches and promotional events.
• Develop partnerships with restaurants, bars, hotels, clubs and event organisers.
• Create opportunities for brands to be sampled and promoted directly to consumers.
• Attend evening and weekend events when required.

Requirements

• 3–5+ years of relevant experience in liquor, spirits, wine, beverage distribution or FMCG sales.
• Existing network of contacts within Singapore’s liquor and retail industry.
• Experience dealing with duty‑free, retailers, wholesalers and/or distributors.
• Good understanding of liquor brands, categories and market trends.
• Strong sales, negotiation and business development skills.
• Experience organising tastings, promotions or consumer events.
• Strong communication and presentation skills.
• Able to work independently and develop new business from zero.
• Existing customer network is a major advantage.
• WSET qualification or equivalent liquor knowledge is an advantage. Current Singapore liquor sales roles also commonly list WSET Level 2+ as preferred. (LinkedIn)

Who We Are Looking For

We are looking for someone who is well-connected, commercially driven and able to open doors.

The ideal candidate should be able to say:

“I know the buyers. I know the retailers. I know the distributors. I know how to get the product into the market.”

This is more than an office-based sales position. The person will be expected to actively meet customers, attend industry events, develop partnerships and generate new business.

Compensation

Basic Salary: S$3,500 – S$5,000/month

Commission: Attractive commission based on sales and new accounts

Performance Bonus: Based on achievement of agreed targets

For a highly experienced candidate with an established liquor industry network, a higher basic salary can be considered.

KPI Examples

• Monthly sales revenue
• Number of new retail accounts
• Number of new distribution accounts
• Number of duty‑free listings
• Number of new restaurant/bar/hotel accounts
• Event and activation revenue
• Gross margin
• Repeat orders
• New brand/product placements