Liquor Distribution & Travel Retail Lead

Bestfoody Pte Ltd; Singapore; On-site; SGD 39,000 - 56,000; Full time

Job summary

Bestfoody Pte Ltd in Singapore is seeking a Liquor Business Development & Distribution Manager with a strong network in the liquor sector to expand our market reach and secure premium listings.

You will lead business development, manage duty-free and travel-retail channels, coordinate imports and distribution, and organise tastings and brand activations to drive sales. Candidates with established relationships across retailers, wholesalers and hospitality groups will stand out.

Qualifications

• 3–5+ years in liquor, spirits, wine, beverage distribution or FMCG sales.
• Existing network within Singapore's liquor and retail industry.
• Experience dealing with duty-free, retailers, wholesalers and/or distributors.
• Good understanding of liquor brands, categories and market trends.
• Strong sales, negotiation and business development skills.
• Experience organising tastings, promotions or consumer events.
• Strong communication and presentation skills.
• Able to work independently and develop new business from zero.
• Existing customer network is a major advantage.
• WSET qualification or equivalent liquor knowledge is an advantage. (preferred)

Responsibilities

• Identify and secure new customers and distribution channels.
• Develop relationships with liquor retailers, supermarkets, wholesalers, bars, restaurants and hotels.
• Coordinate product pricing, landed cost and distribution strategy.
• Organise liquor tasting events, product launches and brand activations; attend industry events.

Education

WSET Level 2+

Job description

Bestfoody Pte Ltd in Singapore is seeking a Liquor Business Development & Distribution Manager with a strong network in the liquor sector to expand our market reach and secure premium listings.

You will lead business development, manage duty-free and travel-retail channels, coordinate imports and distribution, and organise tastings and brand activations to drive sales. Candidates with established relationships across retailers, wholesalers and hospitality groups will stand out.