Lifecycle Marketing Maestro: Campaigns & Customer Journeys

Changi Airport Group; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Changi Airport Group, part of the MXP team, designs and delivers customer journeys to convert new members into loyal customers across F&B, retail, travel and digital experiences.

In this role you will own lifecycle programs from idea to launch and ongoing improvement, translating insights into tailored communications across email, app push, in‑app messaging and other owned channels while collaborating with marketers, platform specialists and data analysts.

Qualifications

• 3–5 years of experience in CRM, lifecycle marketing or loyalty engagement.
• Hands‑on experience designing automated customer journeys (onboarding, activation, retention or win‑back).
• Experience with Braze or similar platforms for campaigns and journeys.
• Strong segmentation, triggers and personalization to meet marketing objectives.
• Experience running A/B tests and translating results into recommendations.
• Ability to work with technology and data to define campaign requirements and troubleshoot setup issues.
• Attention to detail, good judgement and clear communication in delivery.

Responsibilities

• Design customer journeys that welcome new members and encourage first purchases, drive repeat purchases and re‑engage inactive customers.
• Plan and deliver campaigns from brief to launch, coordinating content, assets and timelines with marketing teams and agencies.
• Build automated journeys using customer behavior, events and segmentation across channels.
• Test, monitor and refine campaigns; resolve issues with MXP Tech and data colleagues.

Skills

CRM

Lifecycle marketing

Marketing automation

Braze

A/B testing

Segmentation

Data literacy

Stakeholder communication

Education

Marketing/Business/Information Systems degree

Tools

Braze

Job description

Changi Airport Group, part of the MXP team, designs and delivers customer journeys to convert new members into loyal customers across F&B, retail, travel and digital experiences.

In this role you will own lifecycle programs from idea to launch and ongoing improvement, translating insights into tailored communications across email, app push, in‑app messaging and other owned channels while collaborating with marketers, platform specialists and data analysts.