Lead (Retail Media Business Development)

NTUC FAIRPRICE CO-OPERATIVE LTD; Singapore; On-site; SGD 150,000 - 210,000; Full time

Job summary

NTUC FairPrice Co-Operative Ltd in Singapore seeks a Lead (Retail Media Business Development) to drive commercial strategy and partnerships with FMCG brands and agencies, using first-party data to deliver business outcomes. You will articulate ROAS, iROAS, and CLV concepts, lead JBPs with agencies and client teams, and mentor account managers while shaping the RMN roadmap and market evangelism.

This role demands 10–15 years publisher-side experience and at least 3+ years in Retail Media or

Qualifications

• 10–15 years of experience in publisher-side digital sales or media leadership.
• At least 3+ years specifically within Retail Media, E-commerce, or data-driven performance marketing.
• Active senior-level contacts with major brands (CMO/VP level) preferred.

Responsibilities

• Define annual sales roadmap, territory planning, and revenue forecasting.
• Lead agency and stakeholder governance to secure Always-On budgets.
• Mentor senior account managers on closing techniques and strategic storytelling.

Skills

Publisher-side Digital Sales

Retail Media

E-commerce

Data-Driven Marketing

Strategic Leadership

Tools

CRM tools

Job description

Role Overview

As the Lead (Retail Media Business Development), you are the commercial engine of the RMN. This is a high-impact leadership role designed for a heavy-hitter who doesn't just sell "space" but sells business outcomes using first-party retailer data. Leveraging 10–15 years of publisher-side experience, you will be responsible for setting the regional sales strategy and driving high-value partnerships with the world’s largest FMCG/CPG brands and their holding company agencies.

You will position our unique closed-loop measurement capabilities as the premier solution for driving both brand equity and bottom-of-the-funnel conversion, acting as a market evangelist for the FPG Advantage platform.

Key Responsibilities

1. Strategic Revenue Leadership
   • Commercial Strategy: Define the annual sales roadmap, including territory planning, category prioritization, and revenue forecasting.
   • Consultative Selling: Move beyond CPM-based selling to discuss ROAS, iROAS (Incremental ROAS), and Customer Lifetime Value (CLV) with Brand Managers and CMOs.
   • The "Closed-Loop" Pitch: Articulate the power of connecting digital ad exposure to actual point-of-sale (POS) data, both online and in-store.
2. Agency & Stakeholder Governance
   • Agency Ecosystems: Navigate and own relationships with Holding Co. Commerce Leads and Investment Heads to secure "Always-On" budgets.
   • Cross-Functional Advocacy: Partner with the Head of Business Operations and Product teams to ensure the sales feedback loop informs the RMN product roadmap.
   • Joint Business Plans (JBPs): Lead the negotiation and execution of multi-year JBPs that align our RMN capabilities with client product launch cycles and seasonal peaks.
3. Market Excellence & Team Mentorship
   • Thought Leadership: Represent FPG at industry events, positioning the network as a leader in the cookieless, data-driven future.
   • Sales Enablement: Mentor senior account managers on complex closing techniques and high-level narrative building.

Job Requirements

The "Must-Haves"

Experience & Domain Expertise

• Industry Tenure: 10 to 15 years of experience in Publisher-side Digital Sales or Media Leadership.
• RMN Focus: At least 3+ years specifically within Retail Media, E-commerce, or Data-Driven Performance Marketing.
• Network: An active "Rolodex" of senior-level contacts (CMO/VP level) within major CPG/FMCG brands.