Lead of Marketing

Shortcutx; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A prominent e-commerce company in Singapore is seeking an experienced marketing leader to develop and execute a comprehensive marketing strategy. This role requires at least 8 years of experience in progressive marketing roles, with a strong focus on digital marketing and international markets. If you have a proven track record in driving brand growth and managing high-performing teams, we invite you to apply for this exciting opportunity.

Qualifications

• Minimum 8 years of experience in marketing roles, ideally in the supplement or e-commerce industry.
• Experience in international marketing focusing on the UK and UAE.
• Ability to manage marketing budget and external partners.

Responsibilities

• Develop and lead overall marketing strategy aligned with company objectives.
• Inspire and lead a marketing team, setting clear KPIs.
• Drive digital marketing performance across various channels.

Skills

Digital marketing tools proficiency

SEO strategies and tactics

Project management

Leadership skills

Analytical skills

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

SEMrush

Adobe Creative Suite

Job description

Responsibilities

• Develop and lead the overall marketing strategy aligned with company objectives, ensuring long-term brand growth and business impact.
• Build, position, and strengthen the brand across all touchpoints to drive awareness, loyalty, and market differentiation.
• Create and execute integrated, innovative campaigns across digital, social media, influencer marketing, retail, and experiential events.
• Bring bold, creative ideas to elevate brand visibility, customer engagement, and competitive edge in the market.
• Inspire and lead a high-performing marketing team, setting clear KPIs, fostering development, and driving accountability for results.
• Oversee successful product launches through robust go-to-market strategies and cross-functional collaboration.
• Drive digital marketing performance, including paid media, SEO, content marketing, CRM, and e-commerce growth.
• Leverage data and analytics (CAC, ROI, conversion rates, etc.) to continuously optimize campaigns, improve performance, and maximize budget efficiency.
• Collaborate closely with Sales, Product, and Operations teams to ensure consistent messaging and seamless execution across the customer journey.
• Manage the marketing budget and external partners/agencies to deliver high-impact, cost-effective initiatives.
• Conduct in-depth market research and competitive analysis to identify trends, customer insights, and new growth opportunities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 8 years of progressive experience in both hands-on and leadership marketing roles, ideally within the supplement or e-commerce industry.
• Demonstrated experience in international marketing, with a focus on the United Kingdom and the UAE, aligning with the company’s planned market expansion.
• Proven expertise in SEO strategies and optimization tactics, with a strong track record of improving organic traffic and search rankings.
• Proficient in digital marketing tools and platforms, including but not limited to Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), CRM systems, and design software (e.g., Adobe Creative Suite, Canva).
• Analytical and data-driven, with the ability to design, implement, and evaluate A/B tests and marketing experiments to optimize campaign performance and ROI.
• Strong understanding of integrated marketing strategies across digital, content, social media, and performance marketing channels.
• Excellent project management, communication, and leadership skills, with the ability to thrive in a fast-paced, cross-functional environment.