Lead Generation & Performance Marketing Specialist

AVENTIS GRADUATE SCHOOL PTE. LTD.; Singapore; On-site; SGD 60,000 - 98,000; Full time

Benefits offered by this job

Competitive compensation

Professional growth opportunities

Impactful mission

Agile culture

Job summary

Aventis Graduate School in Singapore is seeking a Lead Generation & Performance Marketing Specialist to own the digital acquisition funnel. You will design, execute, and scale paid campaigns across Google, Meta, TikTok, and Taboola to generate qualified leads for our MBA, MSc, and executive development programmes.

You will optimize CPL and CPA, collaborate with content and design teams, and rely on data analytics to drive ROI.

Qualifications

• 2–3 years of hands-on performance marketing and lead generation experience.
• Deep mastery of Google Ads, Meta Ads Manager, TikTok Ads, and Taboola.
• Education/industry background in Education, B2B, or high-ticket B2C preferred.

Responsibilities

• Campaign Strategy & Execution: Plan, build, and scale multi-channel paid ad campaigns from initial audience targeting through to final lead capture.
• Budget & Pipeline Management: Manage advertising spend strategically to maximize lead volume, improve lead quality, and maintain CPA and CPL targets.
• Funnel & CRO: Continuously test and optimize ad copy, creative assets, landing pages, and lead forms to improve conversion rates at every funnel step.
• Data Analytics & Attribution: Track and report performance metrics using GA4, Meta Business Suite, and ad dashboards; turn data into actionable iterations.
• Creative Collaboration: Work with content and design teams to build high-converting visuals and persuasive ad copy for professionals.
• Testing & Innovation: Lead a robust A/B testing framework across audiences and ad formats.

Skills

Campaign strategy

Data analytics

A/B testing

Collaboration

Tools

Google Ads

Meta Ads Manager

TikTok Ads

Taboola

Job description

Lead Generation & Performance Marketing Specialist

Aventis Graduate School | Singapore

Drive Growth. Inspire Change. Shape the Future of Education.

At Aventis Graduate School, we are redefining postgraduate and executive education across Asia. As a dynamic, forward-thinking institution, we empower working professionals to thrive in the digital age. If you are a performance-driven digital marketer obsessed with high-converting funnels, data-backed decisions, and measurable ROI, we want you on our team.

About the Role

We are seeking an experienced Lead Generation & Performance Marketing Specialist to own our digital acquisition funnel. In this role, you will design, execute, and scale paid campaigns across channels like Google, Meta, TikTok, and Taboola. Your primary focus will be generating qualified leads for our flagship MBA, MSc, and executive development programmes while optimizing Cost Per Lead (CPL) and Cost Per Acquisition (CPA).

Key Responsibilities

• Campaign Strategy & Execution: Plan, build, and scale multi-channel paid ad campaigns from initial audience targeting through to final lead capture.
• Budget & Pipeline Management : Manage advertising spend strategically to maximize lead volume, improve lead quality, and maintain optimal CPA and CPL targets.
• Funnel & Conversion Rate Optimization (CRO): Continuously test and optimize ad copy, creative assets, landing pages, and lead forms to improve conversion rates at every step of the funnel.
• Data Analytics & Attribution: Track and report performance metrics using Google Analytics 4, Meta Business Suite, and ad dashboards. Turn raw data into actionable campaign iterations.
• Creative Collaboration: Partner closely with internal content and design teams to build high-converting visuals, thumb-stopping video assets, and persuasive ad copy tailored to working professionals.
• Testing & Innovation: Lead a robust A/B testing framework across audiences, bidding strategies, and ad formats. Stay ahead of platform algorithm changes and industry trends.

What We Are Looking For

• Experience : Minimum 2-3 years of hands-on experience managing performance marketing and lead generation campaigns (Education, B2B, or high-ticket B2C background preferred).
• Platform Expertise : Deep, hands-on mastery of Google Ads (Search, Display, YouTube), Meta Ads Manager, TikTok Ads, and native ad platforms (e.g., Taboola).
• Mindset : Goal-oriented, agile, and thrive in a fast-paced, high-growth environment.

Why Join Aventis?

• Competitive Compensation : Attractive salary package, performance bonuses, and incentive perks.
• Professional Growth : Direct access to upskilling opportunities, course sponsorships, and continuous learning.
• Impactful Mission: Help working professionals advance their careers through transformative education.
• Agile Culture : A collaborative, supportive environment where experimentation is encouraged and high performance is recognized.