Lead Gameplay Designer

Electronic Arts; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Electronic Arts in Singapore seeks a Lead Game Designer to own core mechanics and loops for our creator platform. You will translate high-level vision into engaging player and creator experiences, while mentoring a growing design team.

Lead ownership of large features, collaboration with Engineering, Art, Product and UX, and a focus on data-driven balance will be core. This role offers a grounded, growth-focused environment at EA.

Qualifications

• 8+ years of professional experience in game design or systems design.
• Deep understanding of core loops, player psychology, and progression systems.
• Experience shipping titles and authoring large features in-engine.
• Proficiency with telemetry, A/B testing, and player analytics.
• Excellent communication for documenting rules and pitches to stakeholders.
• Familiarity with AI-assisted workflows and design trends.
• Be a founding member of a new EA design team.

Responsibilities

• Own the design and implementation of large features from concept through live operations.
• Plan ecosystems, progression systems and loops tuned to KPIs.
• Lead prototyping and drive iteration using playtesting data.
• Lead cross-functional design discussions with Engineering, Art, Product, and UX.
• Mentor junior designers and uphold the product vision.

Skills

8+ years in game design

System design

Telemetry & A/B testing

In-engine feature ownership

Tools

In-engine tools

Job description

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Lead Game Designer
At EA, we believe games are powerful because they bring together multiple ways people engage play, watch, create, and connect. Increasingly, the biggest entertainment platforms aren’t just places to consume content, they’re places where communities build.

Creator-made content is a proven part of EA’s history, from community creation tools in Battlefield to The Gallery in The Sims 4. We believe new creative technologies will expand how players engage with our experiences, supported by thoughtful product design, robust systems, and global reach. Our focus is on enabling more players to participate in creative expression by making creation easier, safer, and more rewarding.

We’re looking for a Lead Game Designer to help design and implement the core mechanics and loops for our creator platform. In this role, you will take ownership of large feature sets, working closely with design leadership to turn high-level vision into engaging, high-quality player and creator experiences.

Key Responsibilities

• Feature Ownership & Execution: Own the design and implementation of large, complex features and game systems from concept through to live operations. You will translate the high-level vision into clear, structured, and actionable design documentation.
• Systems & Economy Design: Plan out design ecosystems, progression systems, and loops that provide cohesive player experiences. You will use both qualitative feedback and quantitative data to tune and balance these systems to meet player expectations and project KPIs.
• Prototyping & Iteration: Take on high-risk areas of the game by guiding prototyping efforts. Evaluate proposed functionality, lead iteration loops, and use insights from playtesting and data to drive design improvements.
• Cross-Disciplinary Collaboration: Lead feature discussions with cross-functional teams (Engineering, Art, Product, UX) to build consensus and alignment. You will clearly communicate complex designs and handle the design feedback cycle across disciplines.
• Craft Leadership & Mentorship: Act as a standard-bearer for game quality on the team. Coach and mentor junior and intermediate design staff on design practices, engine/tool usage, and aligning with the core product vision.

Qualifications

• 8+ years of professional experience in game design or systems design, with a track record of shipping successful titles.
• Deep understanding of game design principles, core loops, player psychology, and progression systems.
• Proven ability to author large and complex features working in-engine or using associated proprietary tools.
• Experience using telemetry, A/B testing, and player analytics to make informed design decisions and tune game balance.
• Excellent communication skills, with the ability to effectively document rules, workflows, and pitch designs to internal stakeholders.
• Familiarity with the latest game design tools, AI-assisted workflows, and industry trends to improve efficiency and quality.
• Be a founding member of the design team for a new business unit within Electronic Arts, playing a pivotal role in shaping both the product and the design practice from the ground up.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.