Lead Art Director — Brand Campaigns & Visual Systems

Castlery; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Castlery in Singapore is seeking a Lead, Art Director to join our Brand and Creative team to shape the future of living through visual storytelling and campaigns. You will own the visual direction for major initiatives, guide shoots, and build scalable visual systems across channels and markets, collaborating with Copy, Design, Brand, Marketing, Production and regional teams.

You will own the concept, craft and systems that ensure consistency across photography, film, social, digital and retail,

Qualifications

• 7+ years in art direction or creative roles across brand campaigns and multi-channel work.
• Strong portfolio showing campaign concepts, photography, film and visual storytelling.
• Ability to lead visual direction from concept through execution with minimal oversight.
• Deep understanding of photography, lighting, styling, and production workflows.

Responsibilities

• Lead visual thinking for seasonal campaigns, launches and key brand initiatives.
• Partner with Copywriters to develop concepts and define visual language across media.
• Art direct shoots from pre-production to final asset selection, guiding casting and styling.
• Collaborate with photographers, directors, stylists, and agencies to realize the vision.
• Build visual systems extending across landing pages, paid media, social, and retail.
• Introduce promotional messaging while maintaining brand integrity and urgency.
• Translate stakeholder needs into creative solutions and present rationale to senior stakeholders.
• Set the bar for art direction, review executions, and bring fresh references to work.

Skills

Art direction

Campaign leadership

Brand storytelling

Photography knowledge

Creative direction

Cross-functional collaboration

Tools

Adobe Creative Suite

Job description

Castlery in Singapore is seeking a Lead, Art Director to join our Brand and Creative team to shape the future of living through visual storytelling and campaigns. You will own the visual direction for major initiatives, guide shoots, and build scalable visual systems across channels and markets, collaborating with Copy, Design, Brand, Marketing, Production and regional teams.

You will own the concept, craft and systems that ensure consistency across photography, film, social, digital and retail,