KOL Business Development Manager (Japan Market)

WUBU PTE. LTD.; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

WUBU PTE. LTD. in Singapore seeks a driven regional marketer to lead KOL partnerships in Japan, build relationships with influencers, communities, and web3 projects, and promote our platform to boost user acquisition and trading volume.

You will act as the local representative, own execution and ROI of marketing strategies, stay ahead of Japan market trends, and represent the company at events and media engagements.

Qualifications

• Bachelor's degree with proven business development or marketing experience within the Web3 / Fintech / Digital Assets industry.
• Strong interpersonal, negotiation, and relationship-building skills.
• Deep understanding of affiliate marketing and influencer ecosystems in the web3 space.
• Genuine passion for the fintech and Web3 industry.
• Bilingual proficiency in English and Japanese (native or near-native Japanese communication for daily localization work). Able to work under pressure with strong execution capabilities.

Responsibilities

• Identify and build relationships with local KOLs, influencers, communities, web3 projects, and strategic partners in the Japanese market to promote our platform, driving user acquisition and trading volume growth.
• Act as our local representative to nurture long-term partnerships with Japanese KOLs and marketing channels.
• Own the execution and performance of KOL marketing strategies; track and analyze channel performance, iterate tactics to optimize results, and maximize ROI.
• Stay updated on local industry trends and competitor activities in Japan, developing corresponding response strategies.
• Represent the company at local events, media engagements, and communications with external stakeholders.

Skills

Business development

Marketing

Web3

Digital assets

English-Japanese bilingual

Education

Bachelor's degree

Job description

What you'll do:

• Identify and build relationships with local KOLs, influencers, communities, web3 projects, and strategic partners in the Japanese market to promote our platform, driving user acquisition and trading volume growth.

• Act as our local representative to nurture long-term partnerships with Japanese KOLs and marketing channels.

• Own the execution and performance of KOL marketing strategies; track and analyze channel performance, iterate tactics to optimize results, and maximize ROI.

• Stay updated on local industry trends and competitor activities in Japan, developing corresponding response strategies.

• Represent the company at local events, media engagements, and communications with external stakeholders.

What you'll need:

• Bachelor's degree with proven business development or marketing experience within the Web 3 / Fintech / Digital Assets industry.

• Strong interpersonal, negotiation, and relationship-building skills.

• Deep understanding of affiliate marketing and influencer ecosystems in the web3 space.

• Genuine passion for the fintech and Web3 industry.

• Bilingual proficiency in English and Japanese (native or near-native Japanese communication for daily localization work). Able to work under pressure with strong execution capabilities.