Junior Campaign Executive

Publicis Groupe Singapore; Singapore; On-site; SGD 38,000 - 58,000; Full time

Job summary

AKA Asia in Singapore is seeking a Junior Campaign Executive to orchestrate integrated campaigns across social, digital, experiential and content platforms. You will bridge client management, creative execution, and social media strategy to deliver end-to-end campaigns that are innovative and culturally relevant.

You will lead social-first thinking, stay up-to-date with platform evolutions, and perform standard account management tasks including client and content management.

Qualifications

• Fresh graduates are welcome to apply, ideally with relevant internship experience in social media, digital marketing, advertising, account management, or campaign execution.
• Good understanding of social media platforms such as TikTok and Instagram, with an interest in digital trends, content, and online culture.
• Interest in social media strategy and digital storytelling, with the ability to contribute ideas and bring a fresh perspective.
• Good communication and interpersonal skills, with the confidence to support client and stakeholder interactions.
• Strong organisational and coordination skills, with the ability to manage multiple campaign deliverables, timelines, and priorities.
• Proactive, adaptable, and eager to learn in a fast-paced campaign environment.
• Able to take feedback positively and incorporate changes quickly and accurately.

Responsibilities

• Craft overarching brand objectives into actionable social media and digital campaign strategies; monitor platform evolutions and emerging formats.
• Ideation: contribute a strong point of view to social media strategy and planning; lead brainstorms with trend-led ideas.
• Project Ownership: manage end-to-end campaign lifecycles within budget, timelines, and resources; ensure smooth collaboration between clients and teams.
• Team Development: collaborate across agency hubs and guide junior team members, fostering strategic thinking and creativity.
• Client Engagement: act as day-to-day lead for client communications; advise on social media best practices and ensure on-brand outputs.
• Business Impact: monitor campaign performance and provide insights and optimization recommendations; identify opportunities for growth.

Skills

Fresh graduates

Social media basics

Digital storytelling

Communication skills

Organisational skills

Adaptability

Feedback handling

Job description

Company Description AKA is an integrated communications agency based in Singapore, supporting our clients locally, regionally and globally by conceptualising and bringing to life compelling creative campaigns. Part of our offering is design and production support - from creating on-point infographics for an infant formula brand, through to shooting stylish cinema ads for a travel destination. Everyone at AKA is forward-thinking, collaborative, and passionate about delivering great work for our clients (plus we're a friendly bunch). We enjoy a flat hierarchy and expect everyone - no matter what level - to bring ideas to work every day, speak their mind, and positively contribute to the culture. We're proud to work with some of the world's leading brands - the likes of Durex, Meta, Jetstar Asia, Tourism New Zealand, and Levi's to name just a few.

Company Description AKA is an integrated communications agency based in Singapore, supporting our clients locally, regionally and globally by conceptualising and bringing to life compelling creative campaigns. Part of our offering is design and production support - from creating on-point infographics for an infant formula brand, through to shooting stylish cinema ads for a travel destination. Everyone at AKA is forward-thinking, collaborative, and passionate about delivering great work for our clients (plus we're a friendly bunch). We enjoy a flat hierarchy and expect everyone - no matter what level - to bring ideas to work every day, speak their mind, and positively contribute to the culture. We're proud to work with some of the world's leading brands - the likes of Durex, Meta, Jetstar Asia, Tourism New Zealand, and Levi's to name just a few.

Overview As a Junior Campaign Executive at AKA Asia, you are a key orchestrator of integrated campaigns driving bold ideas from inception to execution across social, digital, experiential and content platforms. The Junior Campaign Executive is a pivotal bridge between client management, creative execution, and social media strategy. This role focuses on leading end-to-end campaign delivery across owned and earned channels, ensuring digital storytelling is innovative and impactful. The Junior Campaign Executive must bring a strong, informed point of view to social strategy, staying consistently on the pulse of platform evolutions and cultural trends. In addition to guiding social-first thinking, this role takes ownership of standard account management functions, including seamless client, creative, and content management.

Responsibilities

• Craft | Translate overarching brand objectives into actionable social media and digital campaign strategies. Maintain an active pulse on platform evolutions, algorithm updates, and emerging formats to ensure campaign mechanics remain cutting-edge and effective. Oversee the content management lifecycle, ensuring output aligns with best practices across TikTok, Instagram, and emerging platforms.
• Ideation | Contribute a strong, proactive point of view to social media strategy and campaign planning. Lead and participate in brainstorms, bringing trend-led, brave ideas that push creative boundaries. Work closely with specialized creative and production hubs to shape concepts that are inherently social-first and culturally relevant.
• Project Ownership | Manage end-to-end campaign lifecycles, ensuring timely, high-quality deliverables within budget constraints. Maintain excellent project hygiene, including comprehensive timeline management, resource allocation, and feedback integration. Orchestrate smooth collaboration between clients and internal teams to bring creative visions to life.
• Team Development | Collaborate seamlessly across specialized agency hubs and with fellow team members across levels. Guide and support junior team members (such as Content Creators), fostering a culture of strategic thinking and fearless creativity. Seek and apply feedback with resilience and a growth mindset.
• Client Engagement | Act as the day-to-day lead for client communications, building strong, trusted relationships. Confidently advise clients on social media best practices, presenting strategic points of view and guiding them through creative campaign concepts. Anticipate client needs and ensure creative outputs are culturally relevant and on-brand.
• Business Impact | Understand how engaging social campaigns drive broader brand awareness and business objectives. Monitor and analyze campaign performance, providing actionable insights and optimization recommendations to clients. Identify opportunities for account growth and propose efficient production and campaign approaches that deliver maximum value.

Qualifications

• Fresh graduates are welcome to apply, ideally with relevant internship experience in social media, digital marketing, advertising, account management, or campaign execution.
• Good understanding of social media platforms such as TikTok and Instagram, with an interest in digital trends, content, and online culture.
• Interest in social media strategy and digital storytelling, with the ability to contribute ideas and bring a fresh perspective.
• Good communication and interpersonal skills, with the confidence to support client and stakeholder interactions.
• Strong organisational and coordination skills, with the ability to manage multiple campaign deliverables, timelines, and priorities.
• Proactive, adaptable, and eager to learn in a fast-paced campaign environment.
• Able to take feedback positively and incorporate changes quickly and accurately.